Tag Archives: Releases

HubSpot’s October 2023 releases: The manager’s guide

Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates. Jen Bergren on November 27, 2023 HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Here are the updates relevant to managers. Associate records of the same object type (beta) … Continue reading HubSpot’s October 2023 releases: The manager’s guide →

The latest AI-powered marketing tech releases

Marketing Technology

ChatGPT isn’t always enough: After losing the search engine wars to Google’s wallet, Microsoft rebrands Bing Chat to CoPilot. Constantine von Hoffman on November 16, 2023 ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it … Continue reading The latest AI-powered marketing tech releases →

A new ChatGPT and more in this week’s AI-powered martech releases

ChatGPT

GPT-4 will have access to more up-to-date info, let users create book-length prompts and be better at understanding instructions. Constantine von Hoffman on November 9, 2023 The biggest AI news this week was OpenAI’s announcement of a new version of ChatGPT, called GPT-4 Turbo, which will have several significant improvements over previous versions. These improvements … Continue reading A new ChatGPT and more in this week’s AI-powered martech releases →

This week’s roundup of AI-powered martech releases

Marketing Technology AI

61% of C-suite executives and IT professionals are concerned about their employees’ knowledge of how to use AI. Constantine von Hoffman on November 2, 2023 What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about … Continue reading This week’s roundup of AI-powered martech releases →

Marketo’s October 2023 releases: A manager’s guide

Management Tools

Refinement is the theme this month, focusing on improving features for better user experiences and functionality. Gally Articola on October 30, 2023 Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. … Continue reading Marketo’s October 2023 releases: A manager’s guide →

The latest AI-powered martech releases, features and updates

AI Marketing Tools

67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates →

HubSpot’s September 2023 releases: The manager’s guide

HubSpot

Prospecting leads view, AI additions and reporting improvements in HubSpot. Jen Bergren on October 19, 2023 HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Here are the updates relevant for managers: Leads view in the prospecting workspace (beta) AI additions AI-powered website builder (beta) AI-powered blog … Continue reading HubSpot’s September 2023 releases: The manager’s guide →

This week’s AI-powered martech releases

Marketing Technology AI

A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases. Constantine von Hoffman on October 12, 2023 The cost of building, training and operating AI is enormous. At SemiAnalysis, Dylan Patel and Afzal Ahmad estimate it cost Google more than $ 100 … Continue reading This week’s AI-powered martech releases →

This week’s AI-powered martech releases

Marketing Technology AI

A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version. Constantine von Hoffman on October 5, 2023 Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according … Continue reading This week’s AI-powered martech releases →

Marketo’s September 2023 releases: A manager’s guide

Management Tools

Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat. Shannon Kelly on October 3, 2023 The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also … Continue reading Marketo’s September 2023 releases: A manager’s guide →