by Warren Knight June 19, 2016 Follow @warrenknightJune 19, 2016 DID YOU KNOW: 80% OF B2B SOCIAL MEDIA LEADS COME FROM LINKEDIN? Having a LinkedIn profile doesn’t mean you are just representing yourself; you are also representing your business. Creating LinkedIn relationships and building long term clients can only be done if you are being … Continue reading LinkedIn Relationships: Creating And Building Long Term Clients
Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices. Alex LePage on June 7, 2016 Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One … Continue reading Build effective consumer relationships with ads that use intent data
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. Lori Weiman on March 11, 2016 Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine … Continue reading Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
Lori Weiman on February 23, 2016 Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Let’s get you all caught up. In Part 1, we reviewed how gains … Continue reading Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
by Deborah Stoll March 2, 2016 Follow @ypoMarch 2, 2016 Perhaps no two words matter more in business than these: relationships matter. The attitudes at the top of a company filter down — all the way to the customer. “The loyalty your frontline folks have with customers is predictive of the loyalty those frontline folks … Continue reading 3 Powerful Ways to Transform Business Relationships
by Robert Nissenbaum February 11, 2016February 11, 2016 Business is, and always has been, built on relationships. I’m old enough to remember all it took to close and honor a business deal was a handshake. There was an unmistakable level of trust. Yes, there was an unwritten code that you honored your word and would … Continue reading Small Business Is Built On Personal Relationships
by Katharina Cavano February 2, 2016February 2, 2016 If you’ve ever worked with people buying or selling a home, you know that a lot more goes into it than just following up on someone’s interest in a listing. You’re working towards establishing a longterm, if not lifetime, relationship with your clients. And we all know … Continue reading 8 Steps for Nurturing Longterm Relationships with your Buyers
by Jeff Charles January 23, 2016 Follow @ArtisanOwlJanuary 23, 2016 “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp So you’ve learned what it takes to get a prospect to become a paying client . Great job! So now you’re done, right? WRONG. … Continue reading 5 Proven Ways to Build Customer Relationships That Stay Profitable
by Susan Watkins December 23, 2015December 23, 2015 Yes, ladies and gentlemen, it’s that time of year! The winter holiday season is upon us! This means taking a few days off from work, singing some festive songs, and avoiding too much eggnog at the work party. Even though you may be taking some time off … Continue reading 4 Ways to Keep Your Relationships Fresh Over the Holidays
by Cynthia Findlater December 7, 2015December 7, 2015 Client relationships, like any relationship, take time to build. One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. And to provide a great level of service, you must have great client relationships. Firms will often … Continue reading 5 Ways To Build Lasting Client Relationships
