Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps
Lianna Patch — November 16, 2017 — November 16, 2017 If you’ve been in business for more than 10 minutes, you’re already familiar with the maxim “It’s not what you know, it’s who you know.” And you know your ecommerce store customers… but you don’t know their friends. YET. Word-of-mouth is one of the most … Continue reading How to Boost Your Order Count by Asking Loyal Customers for a Referral
Jessica Edmondson — October 10, 2017 Follow @ContentMktg2 — October 10, 2017 Pexels Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies, it can be more complicated. … Continue reading How to Realign Your Partner Model and SaaS Company with Referral Partners
Trisha Winter , July 27, 2017 Once you’ve figured out incentives, enablement and recruitment for referral partners you’re ready to provide a smooth and informative onboarding experience. Here are the 6 key things you need to do during onboarding of referral partners: Collect necessary information Educate on the target buyer profile – including … Continue reading Building a Referral Partner Channel: Step 5 – How to onboard referral partners
Trisha Winter — August 26, 2017 Follow @Trishawinter — August 26, 2017 In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your results to other … Continue reading Building a Referral Partner Channel: Step 8 – How to Scale Your Referral Partner Program
Trisha Winter — August 10, 2017 Follow @Trishawinter — August 10, 2017 Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners you’ve got to make it easy for partners to make referrals and give them … Continue reading Building A Referral Partner Channel: Step 6 – How to Engage Referral Partners
Beth Corby — August 1, 2017 — August 1, 2017 As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our next post: the best referral experiences create their own moments. That’s perhaps an obvious proposition. And when applied to the overall structure of the program, … Continue reading Essential Referral Emails: Part 4 – The Friend Reminder Email
Trisha Winter — August 17, 2017 Follow @Trishawinter — August 17, 2017 moritz320 / Pixabay Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely … Continue reading Building a Referral Partner Channel: Key Metrics For a Referral Partner Program
Jessica Edmondson — August 15, 2017 Follow @ContentMktg2 — August 15, 2017 As a result of the changes taking place in the partner ecosystem, it has become of paramount importance to analyze how partners and their relative programs are performing in order to meet and adjust to mounting growth objectives. With that in mind the … Continue reading 5 Referral Partner Program Benchmarks to Measure Against [Infographic]
Beth Corby — August 7, 2017 — August 7, 2017 Every email you send pushes customers closer to or further away from a purchase. The stakes are high when you’re building a brand. Marketers agonize over every little way they can increase conversions, tweaking button colors and subject lines—think of Google testing 41 different shades … Continue reading How to Increase Email ROI Using Referral Marketing
