Tag Archives: Recommendations

4 Reasons Advanced Product Recommendations Mean More Revenue

JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue

Google Maps: Search And Discovery Tools Support Recommendations And Reviews

Google Maps: Search And Discovery Tools Support Recommendations And Reviews by Laurie Sullivan  @lauriesullivan, November 18, 2019 Local Guides in Google Maps are about to become more visible. The service continues to become more social by allowing Maps users in several cities to follow Local Guides who offer recommendations on places to go and things … Continue reading Google Maps: Search And Discovery Tools Support Recommendations And Reviews

Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine

Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2019 Google is making an attempt at a new social network that the company calls Shoelace, where users can browse a set of handpicked activities or add their own to Google recommendations and maps — not just any … Continue reading Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine

4 Tips for Effective Product Recommendations

Katie Sweet — March 19, 2019 Follow @misskatiehrdy — March 19, 2019 It’s no secret that consumers are interested in personalized shopping experiences. And the effects of personalized experiences are well documented. A report from Business Insider found that 49% of consumers surveyed said they have purchased a product they weren’t planning to buy after … Continue reading 4 Tips for Effective Product Recommendations

Retail Search ‘Fit’ Recommendations Fail To Curtail Returns

Retail Search ‘Fit’ Recommendations Fail To Curtail Returns by Laurie Sullivan  @lauriesullivan, April 13, 2018 As consumer expectations continue to shape online shopping, retailers are under increased pressure to deliver personalized shopping capabilities. Most have mastered search and discovery. Now the challenge has become trying to find the correct item size to reduce the number … Continue reading Retail Search ‘Fit’ Recommendations Fail To Curtail Returns

Why Nextdoor Recommendations Matter And How To Get More

Nick Leffler — March 19, 2018 Follow @exprance — March 19, 2018 Nextdoor recommendations play a powerful role in consumers making decisions. They’re powerful because they’re so authentic and your neighbors are the ones recommending your business, unlike a public review site which is easier to cheat. If someone doesn’t know a person to get … Continue reading Why Nextdoor Recommendations Matter And How To Get More

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018

To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year. John Steinert on January 11, 2018     My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through … Continue reading What are you putting on the front burner? B2B marketing predictions and recommendations for 2018

How to Combine Product and Content Recommendations on Your E-Commerce Site

Karl Wirth — July 22, 2017 Follow @wirthkarl — July 22, 2017 Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward … Continue reading How to Combine Product and Content Recommendations on Your E-Commerce Site