Tag Archives: Recommendations

How to increase website engagement with content recommendations

Here’s how to develop the best content recommendation strategy for your website that puts the reader first. Greg Krehbiel on April 4, 2023  Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach.  Here’s how to develop the best recommendation strategy … Continue reading How to increase website engagement with content recommendations

Will Consumers Buy Products Based On Recommendations From ChatGPT?

Will Consumers Buy Products Based On Recommendations From ChatGPT? by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2023 Research companies have begun to publish data on what people really think about ChatGPT. And so the transformation of search has begun. With so many changes expected for Google Search and Microsoft Bing, marketers need a sense … Continue reading Will Consumers Buy Products Based On Recommendations From ChatGPT?

Internet Would Be ‘Disorganized Mess’ Without Recommendations, Google Tells SCOTUS

Internet Would Be ‘Disorganized Mess’ Without Recommendations, Google Tells SCOTUS by Wendy Davis  @wendyndavis, January 13, 2023 Google is urging the Supreme Court to rule that Section 230 of the Communications Decency Act, which the company calls “the central building block of the internet,” not only protects platforms from liability for hosting terrorism-related created by … Continue reading Internet Would Be ‘Disorganized Mess’ Without Recommendations, Google Tells SCOTUS

Optimizing For Faster, More Relevant Ad Matches Based On Recommendations

Optimizing For Faster, More Relevant Ad Matches Based On Recommendations by Laurie Sullivan  @lauriesullivan, July 13, 2022 WhizzCo has improved its process to continually optimize the performance of content recommendations. On Wednesday, the company announced the changes, which are intended to provide more relevant and faster matches of ads to users based on the content. … Continue reading Optimizing For Faster, More Relevant Ad Matches Based On Recommendations

Outbrain To Serve Sponsored Recommendations Globally For Axel Springer

Outbrain To Serve Sponsored Recommendations Globally For Axel Springer by Laurie Sullivan  @lauriesullivan, (March 24, 2022) Outbrain will serve sponsored content recommendations for Axel Springer, a European digital publisher, in a multiyear global deal that the company announced Thursday. German digital offerings from BILD and WELT Groups, as well as B.Z., Rolling Stone, Musikexpress, and … Continue reading Outbrain To Serve Sponsored Recommendations Globally For Axel Springer

9 Recommendations to Get the Most From Your LinkedIn Promoted Posts

Arik Hanson November 15, 2021 Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It … Continue reading 9 Recommendations to Get the Most From Your LinkedIn Promoted Posts

Should You Let Google Ads Apply Recommendations Automatically?

Michelle Morgan June 6, 2021 Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their … Continue reading Should You Let Google Ads Apply Recommendations Automatically?

Why Recommendations on LinkedIn Matter and How to Request Them

James Potter February 24, 2021 An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work you have done, the impact you’ve had on people and … Continue reading Why Recommendations on LinkedIn Matter and How to Request Them

AI-Based Product Recommendations: How to Reach Today’s Customer

Dariya Lopukhina November 2, 2020 geralt / Pixabay We’ve all seen AI-based product recommendations in action. Amazon, an eCommerce giant that started out selling cheap books now runs on AI-powered systems that recommend products to customers. Known as recommendation engines, these prove very effective ways to generate more revenue without the need to keep increasing … Continue reading AI-Based Product Recommendations: How to Reach Today’s Customer

Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

Jock Breitwieser September 5, 2020 The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will … Continue reading Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis