It’s time to replace familiar, untested, “how we’ve always done it” methods with ones that are tested and proven. Mark Stouse on July 10, 2025 (This article was co-written by Ayse Guvencer) Giving the keynote at a convention for CFOs, I said: “The market for anything that makes people feel good about their assumptions … Continue reading Why assumption-based GTM strategy is facing a powerful reckoning
By Marthin De Beer May 21, 2022 When the history of the COVID-19 pandemic is written, the disease’s economic and cultural impact will surely include the Great Resignation. An unprecedented 45 million Americans voluntarily left their jobs in 2021. In January 2022 alone, 4.3 million workers quit their jobs according to Bureau of Labor … Continue reading The workplace reckoning in the wake of the Great Resignation
