How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent? by Karlene Lukovitz @KLmarketdaily, February 3, 2022 A new study of kids’ media consumption, recall of brands and ads, purchase intent and other media behaviors shows video-on-demand (VOD) consistently coming in behind YouTube, and sometimes behind broadcast TV. The survey with 2,000 U.S. … Continue reading How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent?
DeJuan Wright January 19, 2022 One day, back when I was in college – during the first week of class, my advertising professor was giving a terrific lecture on the principles and fundamentals of advertising. During the lecture, my professor – almost methodically, slowly walked back and forth from one side of the class to … Continue reading 3 Steps to Make Sure Consumers Recall Your Brand
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. Ryan Phelan on August 3, 2018 After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about … Continue reading The business stats you must have on instant recall
Younger Travelers Rely On Search Engines, Recall Ads More Often by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2018 As the U.S. heads into the Spring Break season, which begins around February 24 and ends April 7, many consumers are planning vacations. So how much do images and videos — as well as phrases … Continue reading Younger Travelers Rely On Search Engines, Recall Ads More Often
