Tag Archives: Rebranding

Innovation vs. rebranding: How to choose the best change for your business

While they both indicate change, innovation and rebranding are remarkably dissimilar. Here’s how to decide on a path for your brand. Allen Martinez on November 18, 2022 Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all … Continue reading Innovation vs. rebranding: How to choose the best change for your business →

Rebranding in 2019: How to Transfer your Website Without Losing Traffic

Website Special Guidelines

John Lincoln — August 1, 2019 Follow @johnelincoln — August 1, 2019 Is this the year you’ve finally decided to pull the trigger on rebranding? If so, you’ll have to consider it from an offline and online perspective. In this guide, I’ll walk you through the rebranding process as it relates to your website. Fortunately, … Continue reading Rebranding in 2019: How to Transfer your Website Without Losing Traffic →

What’s Your Marketing Strategy For Rebranding Your Business?

Branding Lessons

Justine Boucher — September 17, 2018 — September 17, 2018 StartupStockPhotos / Pixabay If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have … Continue reading What’s Your Marketing Strategy For Rebranding Your Business? →

Rebranding Yourself for a Professional Change

Personal Branding

Rick Goodman — August 26, 2018 Follow @DrRickGoodman — August 26, 2018 StartupStockPhotos / Pixabay When seeking a new career opportunity, your brand precedes you. Yes, we all have a personal brand, one that speaks to our experience, our professional strengths, even our personality. Your brand emanates from the pages of your resume, and from … Continue reading Rebranding Yourself for a Professional Change →

Rebranding? 10 Steps to Take Before You Launch

Branding Lessons

Young Entrepreneur Council — August 17, 2018 Follow @YEC — August 17, 2018 A company rebrand can be an exciting time for you and your team. Just make sure everyone is well-prepared for the changes ahead, whether that’s staff, leaders — or your clients and customers. To find out what you need to know, we … Continue reading Rebranding? 10 Steps to Take Before You Launch →

Rebranding your local business? Don’t start without reading these tips

Branding Lessons

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. Jamie Pitman on July 31, 2018 There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering … Continue reading Rebranding your local business? Don’t start without reading these tips →

Everything You Need to Know When Rebranding a Small Business

Small Business Branding

by Julie Chomiak June 22, 2016June 22, 2016 For small businesses, developing a brand means working from scratch to piece together a cohesive and inspiring representation of their business. Once a business is up and running, it can be daunting to think of rebranding. You put a ton of time, effort, and resources into perfecting … Continue reading Everything You Need to Know When Rebranding a Small Business →

4 Mega Factors to Consider When Branding (or Rebranding) Your Blog

Blogging

Bill FaethApril 6, 2015 Whether you’re an individual or a professional content marketer thinking about beginning your first blog, branding is far too important of a factor to neglect during this process. Developing a reputable and successful blog requires a considerable amount of time and attention spent to craft a blog worth reading. Before you … Continue reading 4 Mega Factors to Consider When Branding (or Rebranding) Your Blog →