Tag Archives: Really

Why the best Christmas ad so far isn’t really about Christmas

By Jeff Beer November 19, 2023 I know that most Americans don’t know what JD Sports is, but the major British sports retailer—think a mix between Foot Locker and Dick’s Sporting Goods—just released a Christmas ad that showcases the creativity that this time of year brings out in brands and creative shops. And that’s why … Continue reading Why the best Christmas ad so far isn’t really about Christmas →

9 steps to make a reactivation program that really works

Marketing Automation

Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works →

4 agile marketing metrics that really move the needle

Marketing Agility

Lost in the complexities of agile marketing? Here’s how to measure its success with meaningful metrics that focus on outcomes. Stacey Ackerman on August 1, 2023 It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so … Continue reading 4 agile marketing metrics that really move the needle →

Gen Xers and older millennials really just want to go back in time to before the internet existed

Gen X

By Christopher Zara June 14, 2023 Apple might want to think about developing some super cool time-travel apps if it expects people over 35 to adopt its futuristic headsets en masse. According to a new Harris Poll shared exclusively with Fast Company, most Americans would prefer to live in a simpler era before everyone … Continue reading Gen Xers and older millennials really just want to go back in time to before the internet existed →

3 non-cash incentives that really retain staff

Employee Satisfaction

By Roxanne Calder May 25, 2023 Staff retention is a perennial concern, no matter the industry or economic climate. It is business critical and a non-negotiable for performance. Our recent times have seen an Everest-like challenge to retain talent, leaving an enduring wound in the psyche of managers and leaders. These prized human assets … Continue reading 3 non-cash incentives that really retain staff →

How U.S. Consumers Really Think About Online Privacy

Online Privacy

How U.S. Consumers Really Think About Online Privacy by Laurie Sullivan @lauriesullivan, April 21, 2023 Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. The findings from the third annual privacy study looked at attitudes that shape online behavior and preferences … Continue reading How U.S. Consumers Really Think About Online Privacy →

Gen Z really wants to work for the federal government, or maybe Big Tech

Career Evolution

By Michael Grothaus April 05, 2023 Imagine you polled Gen Z about where they really want to work after graduating college. You might expect them to rattle off the names of some Big Tech companies like Apple, Google, and Amazon—and, for the most part, you’d be right, according to a new survey by Axios/Generation Lab. … Continue reading Gen Z really wants to work for the federal government, or maybe Big Tech →

Is Google’s Ranking Algorithm Really That Complicated?

Google Algorithm

Is Google’s Ranking Algorithm Really That Complicated? Nate Nead / 06 Jun 2022 It’s easy to take Google for granted. Most of us conduct searches every day, and some of us conduct dozens or hundreds of searches every day. Whenever we conduct a search, we’re instantly greeted with hundreds to thousands of relevant results … Continue reading Is Google’s Ranking Algorithm Really That Complicated? →

Automation in the Workplace: if You’re Not Automating, What are You Really Doing?

Workplace Evolution

Automation in the Workplace: if You’re Not Automating, What are You Really Doing? Vivek Goel / 28 May 2022 Automation in 2022 is different from the robot takeover that some people have envisioned. Automation in the workplace now refers to platforms and systems that allow a layman to accelerate efficiency through digital means. As … Continue reading Automation in the Workplace: if You’re Not Automating, What are You Really Doing? →

Is WordPress really the answer for all businesses?

WordPress

The content management tool may not be a good fit for general purpose WCM services. Tony Byrne on May 2, 2022 “Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content … Continue reading Is WordPress really the answer for all businesses? →