Tag Archives: Real

Ask the Right Reference Questions

Before evaluating a martech solution, be ready with a methodical approach and a set of key questions. Jarrod Gingras on August 5, 2021 When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut … Continue reading Ask the Right Reference Questions →

The Real Story on MarTech: 10 steps to making better vendor selection choices

Vendor Management

Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices →

Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks

Marketing Technology

But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks →

How to Gain Real Followers on Instagram (Without Paying or Cheating)

Instagram Engagement

Mark Ankucic April 16, 2021 If you want to grow your brand, generate more leads, and attract more sales with Instagram, you need engaged followers. But scoring thousands of Instagram followers isn’t as easy as the Kardashians and Hadids make it look. What’s more, buying followers or using bots to boost your likes and comments … Continue reading How to Gain Real Followers on Instagram (Without Paying or Cheating) →

Burnout is Real! How to Avoid It in Your Service Biz

Business Effectiveness

Karen Repoli April 1, 2021 Job burnout is a very real thing, even for those of us who own our own business and love what we do. It usually starts gradually, you may start hitting the snooze button or you procrastinate about starting projects. Maybe you suffer from writer’s block when it comes to creating … Continue reading Burnout is Real! How to Avoid It in Your Service Biz →

Hazards Coming From Within. The Real Deal Between Cybersecurity and Fintechs

Cybersecurity

Rocky Osborn March 22, 2021 Cybercrimes are global, relentless, and pervasive. Personal data — the target — in the hands of criminals becomes a lethal weapon. The loss is more severe than a mere financial aspect. Everything you thought belonged to you, and you only — your life in letters and figures — slips through … Continue reading Hazards Coming From Within. The Real Deal Between Cybersecurity and Fintechs →

10 Ways to Get More (Real) Instagram Followers in 2021

Instagram Tools

Syed Balkhi February 19, 2021 Instagram is a powerful platform for you to connect with your audience. It’s a place to make your brand visible and help it grow too. Having your business present on Instagram is critical if you want to reach more customers. Here are some interesting Instagram statistics that highlight why Instagram … Continue reading 10 Ways to Get More (Real) Instagram Followers in 2021 →

Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You

Newsletter Marketing

Kristen McCormick January 10, 2021 Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of … Continue reading Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You →

How to Get Real Twitter Followers For Your Brand

Twitter Following

Pankaj Narang January 7, 2021 I know you’re desperate to gain Twitter followers to increase your reach and brag about it! And you might be tempted to cut the journey short and buy followers for quick results! But take a pause, and think again, buying followers can be a dangerous tactic and could decrease engagement … Continue reading How to Get Real Twitter Followers For Your Brand →

A Real Estate Investor’s Moving Guide: 5 Cities With Great Potential

Business Guides

A Real Estate Investor’s Moving Guide: 5 Cities With Great Potential Even though the US real estate market lost its prior stability, experts and data suggest that certain areas will see a decrease in home prices, meaning it would be a great time for real estate investors to make the right purchase. Some locations seem … Continue reading A Real Estate Investor’s Moving Guide: 5 Cities With Great Potential →