Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
Kristen McCormick October 9, 2021 Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in a vacuum. For any [quality] piece of content you see online, you’ll never just see a CTA button on an island with no context. Either the button or link itself … Continue reading The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)
Some common mistakes made when evaluating and choosing solutions and how to avoid them. Tony Byrne on September 28, 2021 Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right … Continue reading Real Story on MarTech: Avoid these five vendor selection pitfalls
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic. Apoorv Durga on September 10, 2021 at 10:26 am In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a … Continue reading A holistic personalization technology strategy
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy
Before evaluating a martech solution, be ready with a methodical approach and a set of key questions. Jarrod Gingras on August 5, 2021 When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut … Continue reading Ask the Right Reference Questions
Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices
But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks
Mark Ankucic April 16, 2021 If you want to grow your brand, generate more leads, and attract more sales with Instagram, you need engaged followers. But scoring thousands of Instagram followers isn’t as easy as the Kardashians and Hadids make it look. What’s more, buying followers or using bots to boost your likes and comments … Continue reading How to Gain Real Followers on Instagram (Without Paying or Cheating)
Karen Repoli April 1, 2021 Job burnout is a very real thing, even for those of us who own our own business and love what we do. It usually starts gradually, you may start hitting the snooze button or you procrastinate about starting projects. Maybe you suffer from writer’s block when it comes to creating … Continue reading Burnout is Real! How to Avoid It in Your Service Biz
