Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. Dan Harris on May 23, 2025 B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need … Continue reading If your B2B content is failing, it’s time to get real
May 17, 2025 The real reason Starbucks baristas are so angry about its new dress code BY Grace Snelling On Monday, Starbucks rolled out a new dress code as part of its larger corporate overhaul. But union workers say the change is both restrictive and unproductive—and now, baristas are walking out. The dress code comes as … Continue reading The real reason Starbucks baristas are so angry about its new dress code
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025 Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning. Michele Morelli on April 16, 2025 2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on their … Continue reading How to tell if it’s real AI or just automation at a higher price
Is AI truly revolutionizing email marketing, or is it just another overhyped technology? Pamela Parker on March 24, 2025 Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If you’ve been wondering how AI can (or should) fit into your email marketing strategy, you’re not alone. Marketers everywhere are evaluating … Continue reading AI and email marketing: All hype or real game-changer?
March 11, 2025 Why real estate must embrace the platform economy BY Linus Kjellberg For ages, real estate has been defined by the tangible: buildings, land, square feet. Nowadays, however, the world’s most valuable businesses make their money from what is intangible—brands, networks, knowledge, and experiences. As of 2020, 90% of the value at the S&P … Continue reading Why real estate must embrace the platform economy
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
Amazon Ring: Real And Raw Works by Laurie Sullivan , Staff Writer @lauriesullivan, December 13, 2024 My Ring doorbell in Wyoming has captured some amazing live wildlife images. Each time the Ring detects motion it sends a signal to my phone. Most recently, a red fox scurried across my front porch. I don’t pay for Ring’s … Continue reading Amazon Ring: Real And Raw Works
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively. Frans Riemersma on October 24, 2024 Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their … Continue reading Unlock the real value of genAI in martech
