September 18, 2025 The rise of intelligent ecosystems in real estate finance If you’ve ever used an iPhone, you know the magic of an ecosystem. Your phone unlocks your Mac, syncs your photos, connects to your AirPods, and mirrors to your TV—effortlessly. Each device on its own is useful, but together they create a seamless … Continue reading The rise of intelligent ecosystems in real estate finance
Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. Joe Cunningham on September 4, 2025 I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and … Continue reading The real reason so many teams are struggling with email marketing
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark. Constantine von Hoffman on July 28, 2025 Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is … Continue reading AI tools are rewriting the B2B buying process in real time
June 13, 2025 I write novels and build AI. The real story is more complicated than either side admits BY Lauren Oliver “In three years,” a fellow tech executive recently told me with serene confidence, “Everyone will be able to make a full-length movie in AI, totally personalized for them, by just typing up a few … Continue reading I write novels and build AI. The real story is more complicated than either side admits
ROG Xbox Ally handheld gaming devices are real and will be released during the 2025 holiday season The portable PCs will run on Windows 11 and offer access to Steam, GOG and Ubisoft Connect. kris holt Mon, Jun 9, 2025 <iframe src=https://www.youtube.com/embed/FIVmyOIV1MQ?rel=0 allowfullscreen></iframe> We’ve been hearing rumors for what feels like an eternity about Microsoft … Continue reading ROG Xbox Ally handheld gaming devices are real and will be released during the 2025 holiday season
Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. Dan Harris on May 23, 2025 B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need … Continue reading If your B2B content is failing, it’s time to get real
May 17, 2025 The real reason Starbucks baristas are so angry about its new dress code BY Grace Snelling On Monday, Starbucks rolled out a new dress code as part of its larger corporate overhaul. But union workers say the change is both restrictive and unproductive—and now, baristas are walking out. The dress code comes as … Continue reading The real reason Starbucks baristas are so angry about its new dress code
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025 Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning. Michele Morelli on April 16, 2025 2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on their … Continue reading How to tell if it’s real AI or just automation at a higher price
