Matt Brennan — August 3, 2018 Follow @MattLBrennan — August 3, 2018 Pexels / Pixabay Your readers are busy people. They may be new to your website and unfamiliar with your business or industry. They also have a very specific problem, that if left unaddressed for long enough, they’ll move on. It’s up to you … Continue reading 6 Strategies for Overcoming Reader Objections
Annaliese Henwood — February 16, 2017 Follow @MktgInnovator — February 16, 2017 Who are you writing your content for, and what makes your content worth their time? By creating reader personas for your blog, you’re answering those two crucial questions. This guide will lead you through the entire process of persona development, giving you the … Continue reading How to Create Effective Reader Personas for Your Blog
By Larry Alton September 15th, 2016 When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to satisfy the demands of the search engines, you have to focus on things … Continue reading A Step-By-Step Guide To Crafting High-Returning Reader Personas
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience. Jordan Kasteler on September 13, 2016 We live in an attachment society. Take a look … Continue reading Optimizing your blog for the social and mobile reader
by Sarah Greesonbach June 6, 2016 Follow @awyeahsarahJune 6, 2016 When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in learning about the topic you’re writing about. But once your clients … Continue reading How to Write a Blog Introduction That Hooks Your Reader
by Allie VanNest May 21, 2016 Follow @parselyallieMay 21, 2016 Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories they wanted to read. The promise of many of these apps and readers was that they would use data to learn what you liked and … Continue reading Personalizing News Recommendations by Building Better Reader Profiles
by Mike Brown March 17, 2016 Follow @BuddhaBroIncMarch 17, 2016 You’ve set up your blog, written several posts, and started to gain some followers. The same three or four people seem to read everything you write and a few even comment or share your posts. It’s a great start, but you’re frustrated because you want … Continue reading How to Fine Tune Your Blog For Ultimate Reader Engagement
by Andrew Gazdecki February 5, 2016 Follow @biznessappsFebruary 5, 2016 One of the biggest problems that email teasers will face is that they will be marked as bulk mail or spam if they are not engaging. Therefore, it must be presented in a way in which the reader will understand and react to positively. You … Continue reading Teaser Emails: Increase Reader Conversion By 100%
Virginia FrancoSeptember 10, 2015 Don’t lose your reader by skimping on this most commonly-read section. Few LinkedIn readers realize that after the headline, the Summary section is the second most widely-read section on a LinkedIn profile. Furthermore, studies show readers spend more than 90% of their total time focused solely on this section. THE BOTTOM … Continue reading Hook Your Reader With A Compelling, Searchable LinkedIn Summary Section
Virginia FrancoAugust 10, 2015 Did you know that after the headline section LinkedIn is the second most widely-read section on your profile? Furthermore, studies show readers spend more than 90% of their total time focused solely on this section. THE BOTTOM LINE? If you don’t hook the reader with a persuasive Summary Section your chances … Continue reading 5 Tips To Hook Your Reader With A Compelling LinkedIn Summary Section
