by William Yates November 24, 2015 Follow @novacomcorpNovember 24, 2015 The fight for attention in recipient inboxes grows ever-more ferocious, to a point where some client-side marketers are beginning to question the validity and effectiveness of email marketing. And while others may now view email marketing as old school, it is at the very heart … Continue reading Email Marketing: 5 Simple Tips to Get Read and Loved!
Simone SmithNovember 7, 2015 There is no shortage of email these days. And if you are a marketer, the chances are very high that your emails are in danger of landing in your recipient’s spam or junk folder. There are steps that you can take to minimize your emails ending up as junk, or just … Continue reading How To Write Emails That Actually Get Opened And Read
Dave WakemanOctober 23, 2015 Over and over, strategy comes up in conversation. Usually it comes up in the form of a question. Something like: “How do we refocus?” “Why does it always feel like we are spinning our wheels?” These and other similar questions always lead me to understand that a business has lost its … Continue reading Warning: Don’t Read This If You Aren’t Prepared To Refocus Your Strategy
Virginia FrancoOctober 4, 2015 If you stick to the resume formatting that worked back in the 80s, 90s and heck, even through 2010 . . . you run the risk today of being overlooked or that critical key points will get missed altogether! The culprit? Technology. For better or for worse, technology has transformed our … Continue reading Resume Not Working? Make Sure It’s Written for an Online Read
Christopher PennSeptember 11, 2015 Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding … Continue reading Getting a READ on Social Media Influencers
Mike TemplemanAugust 17, 2015 Search online for best business blogging practices, and you’ll inevitably find a plethora of articles that lead you down one of two pathways. Either you will get advice on how to pick and write about a relevant topic for your audience, or pointers on how to blog in a way to … Continue reading 4 Business Blogging Tips That Get People To Actually Read Your Posts (To The End)
In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content. Patrick Armitage on July 28, 2015 So you wrote a blog post. In fact, you think you wrote a pretty fantastic blog post — a post that required putting in extra research time … Continue reading Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You
Jen Phillips AprilJuly 8, 2015 Have you wondered why your content isn’t getting the “likes”, comments and shares you want? It’s a common problem and it’s one of the questions I’m asked a lot. Often, I’ll take a look at their social media profiles and it’s immediately evident to me. Help for your social media … Continue reading Why Your Social Media Content Isn’t Getting Read
VerticalResponseJune 2, 2015 Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. Your customers are busy, and their inboxes may be inundated with messages. From company memos to promotional emails, … Continue reading 5 Ways To Get More People To Read Your Emails
Amanda ClarkFebruary 7, 2015 Here’s a quick activity for you: Say you were scrolling through Google and saw each of the following blog titles listed. How many of these would you actually click on to read? The Basics of Actuarial Accounting 5 More Tips About Content Marketing How to Be Better at Business Working with … Continue reading Nobody Will Read Your Boring Business Blog
