Jeanette RussellJuly 15, 2015 Social media turned the rules of old media upside down. Old media depends on eyeballs to sell advertising. Social media, from a revenue perspective, depends on the same thing. Ask yourself, who do you trust more? An ad or your friend telling you to get involved with a campaign, program, or … Continue reading Extend Reach Of Content Through Influencer Engagement
Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential. James Green on July 13, 2015 Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly … Continue reading Reach Your Maximum Potential With Intent Data
Sahail AshrafJuly 12, 2015 One of the things I hear most often from businesses operating solely through Facebook (you’d be surprised at how many there are) is that they’re not reaching as many people as they used to. How do I Improve ‘Reach’ People who know what I do tend to corner me at parties … Continue reading A Day In The Life Of A Social Media Manager (In The World Of Decreasing Facebook Reach)
Lucy HitzJuly 10, 2015 According to the 2015 Social Marketing Trends Report from TrustRadius, most marketers list “developing their social strategy” as a top pain point. At Simply Measured, we see this struggle each day. We know it’s real. How can you hit your bottom line by developing and improving your social strategy? These five tips can … Continue reading 5 Tips To Reach Your Social Media Goals
Second-party data can be extremely valuable to marketers, yet it’s not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses. Matt Ackley on July 9, 2015 We already know the importance of first– and third-party data. We’ve tossed … Continue reading Using Second-Party Data To Expand Reach & Improve Your Retargeting
Laurie Sullivan @lauriesullivan, (June 25, 2015) Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according to a study. For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, … Continue reading Marketers Fail At Using Emotional Drivers To Reach Millennials
Alan HarrisJune 16, 2015 Tracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) such as likes, comments, shares, and retweets in your email report. But how do you get your readers to share your email in … Continue reading 3 Tips To Extend Your Email Reach With Social Sharing
Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive. Brian Rigney on June 10, 2015 The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on … Continue reading Maximize Marketing Reach: A Glance At The Customer Is All You Get
Melissa DukoJune 3, 2015 Throughout history there have been many memorable pairings: peanut butter and jelly, Captain Kirk and Spock, Puff Daddy and Mase. And now we welcome the dynamic duo: PPC and SEO. Pay per click advertising (PPC) and search engine optimization (SEO) are two strategies that every company should have in its advertising … Continue reading Boost Your Ad Reach: How PPC Will Improve SEO
by Sebastien Boyer May 26th, 2015 Source Over the last decade, the evolution of mobile phones has been so fast paced that this device has replaced a lot of gadgets in our lives. A case in point is that it has actually supplanted the GPS units (Global Positioning system) which were mostly used … Continue reading How To Use Mobile Geo-location Successfully To Reach Your Target Audience
