The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
By Asad Haroon, Published October 8, 2014 In a recent article for Ad Age, Ruth Stephens offered her “top seven” list of b-to-b marketing channels. Topping the list was website lead generation. Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other … Continue reading Ramping Up the Top B-to-B Marketing Platforms – How to Improve Lead Gen, Referrals, Content and More
Many businesses engaging in PPC marketing focus on getting as many visitors as possible to their websites without paying attention to the profile of these visitors. This approach might work well for a big company with a big budget but for smaller businesses, a targeted approach is cost-effective and produces the desired results. The following … Continue reading Helpful Tips for Ramping Up Your PPC Campaign
Onboarding and Ramping New Hires Sales and channel executives responsible for hiring and ramping new hires have a whole host of challenges in finding and hiring good candidates and in getting them productive. Onboarding new sales hires in many companies is a process of indoctrination in the product; demo, presentation, pricing, followed by CRM and … Continue reading The Secret to Ramping New Sales Hires
