Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first. By Melissa Washburn Published on September 1, 2026 • Last updated on September 4, 2026 • 9 minutes read There’s a familiar conversation in almost every marketing organization: “We need more leads.” Then, a … Continue reading Stop treating lead quality and volume as opposites
What is a Bluetooth codec and which one offers the best audio quality? If you want the best quality out of your Bluetooth audio, it’s worth reviewing some settings. By Deven McClure Aug. 15, 2026 Blackcat/Getty Images Bluetooth is perhaps one of the most enigmatic technologies around. Fittingly symbolized by Scandinavian runes and … Continue reading What is a Bluetooth codec and which one offers the best audio quality?
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool. By Constantine von Hoffman Published on April 7, 2026 AI content is not hurting your search rankings, but it is not giving you an automatic edge either. That is the central takeaway from … Continue reading AI content can rank, but quality still decides winners
AI Threatens Ad Quality, Rewrites The Internet by Laurie Sullivan , Staff Writer, March 30, 2026 In words wrapped in humor and significance, Reddit CEO Steve Huffman, aka u/spez, published a post last week outlining the company’s new labeling system for bots, expanded spam removal, and selective human verification measures. Reddit removes about 100,000 bot accounts per day. … Continue reading AI Threaten Ad Quality, Rewrites The Internet
Find yourself saying, ‘I can’t trust the data in [name your martech tool]?’ You’re not alone. But help is on the way. By Milton Hwang January 8, 2026 If you work in martech, marketing operations or related roles, you’ve surely heard colleagues and leadership complaining about data quality and their lack of trust … Continue reading The data quality paradigm shift has arrived
October 30, 2025 15 small changes that can improve the quality of your work life
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams
Improve your marketing campaign(s) ROI and Lead Quality using a CRM Craig Ellis May 2, 2025 A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A … Continue reading Improve your marketing campaign(s) ROI and Lead Quality using a CRM
AI’s Twisted Landing Page Navigates Around Ad Quality by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2025 It’s an old problem with a new twist since the search industry added generative AI to its tool chest. But this predictive model that improves navigation for better search ad visibility and engagement based on a landing page … Continue reading AI’s Twisted Landing Page Navigates Around Ad Quality
Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views And the best quality goes to ‘creators who drive more views.’ cheyenne macdonald Mon, Oct 28, 2024 REUTERS / Reuters In an AMA this weekend, Instagram head Adam Mosseri shared some insight into why some videos on the platform … Continue reading Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views
