Tag Archives: quality

How to Write Quality Content for E-Commerce Website 10x Faster

How to Write Quality Content for E-Commerce Website 10x Faster Andrei Gorichenskii / Sep 22, 2023   Content is one of the pillars of any e-commerce platform. Whichever products you sell, they at least need proper descriptions so that your customers can find them and understand what they are looking at. Writing hundreds of descriptions … Continue reading How to Write Quality Content for E-Commerce Website 10x Faster

6 marketing automation use cases where AI can help with data quality

Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality

Twitter’s head of brand safety and ad quality has left the company

Twitter’s head of safety and content moderation has left the company   Mariella Moon   @mariella_moon Twitter has lost another head of trust and safety after Elon Musk purchased the company last year. According to Reuters, Ella Irwin, the website’s top executive for content moderation has resigned. Fortune has also reported earlier that her company … Continue reading Twitter’s head of brand safety and ad quality has left the company

Google’s search tweaks will help prioritize quality websites in results

By Jessica Bursztynsky   August 18, 2022   Google announced Thursday a series of updates meant to better prioritize quality websites in search results, helping users find more reliable sources. The tweaks are part of the company’s long-term work in promoting quality content on Search, as some users complain that their results have become too … Continue reading Google’s search tweaks will help prioritize quality websites in results

Google Search Outage Causes Issues With Quality And Indexing

Google Search Outage Causes Issues With Quality And Indexing by Laurie Sullivan  @lauriesullivan, August 9, 2022 Google Search briefly experienced complications from a nearby electrical fire that lead to longer page-load times, errors, and empty search results. An electrical fire at a Google data center in Council Bluffs, Iowa, injuring three electricians working on a substation … Continue reading Google Search Outage Causes Issues With Quality And Indexing

Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads

Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads

HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says

HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2022 The Federal Trade Commission (FTC) filed a complaint against HomeAdvisor, saying that since 2014, the company overcharged small and medium- sized businesses, and misrepresented the likelihood leads at much higher rates than HomeAdvisor’s … Continue reading HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says

IAS Adds Live Quality Measurement For CTV Campaigns

IAS Adds Live Quality Measurement For CTV Campaigns by Karlene Lukovitz  @KLmarketdaily, January 28, 2022 Integral Ad Science (IAS) has expanded its IAS Signal reporting platform and integrated a new connected TV (CTV) dashboard that delivers live insights on media quality. The reporting platform now enables media quality measurement for campaigns with CTV data based … Continue reading IAS Adds Live Quality Measurement For CTV Campaigns