October 14, 2024 Employees could see higher quality healthcare benefits as employers get more selective Big employers expect a jump in healthcare costs next year. BY Associated Press A healthcare spending surge looms in the new year, and Business Group on Health is helping employers understand it. The nonprofit found in a recent survey that large … Continue reading Employees could see higher quality healthcare benefits as employers get more selective
Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on August 16, 2024 Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. … Continue reading The marketer’s guide to conquering data quality issues
Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024 If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO
Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024 Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) … Continue reading B2B marketers say improving data quality is top priority
How to Write Quality Content for E-Commerce Website 10x Faster Andrei Gorichenskii / Sep 22, 2023 Content is one of the pillars of any e-commerce platform. Whichever products you sell, they at least need proper descriptions so that your customers can find them and understand what they are looking at. Writing hundreds of descriptions … Continue reading How to Write Quality Content for E-Commerce Website 10x Faster
Effective Methods for Evaluating Link Quality in SEO Nate Nead / Jul 20, 2023 Search engine optimization (SEO) is an essential part of any marketing strategy, and link quality has a major impact on SEO. For successful organic ranking, it’s important to understand how best to measure the quality of an incoming link. To … Continue reading Effective Methods for Evaluating Link Quality in SEO
Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality
Twitter’s head of safety and content moderation has left the company Mariella Moon @mariella_moon Twitter has lost another head of trust and safety after Elon Musk purchased the company last year. According to Reuters, Ella Irwin, the website’s top executive for content moderation has resigned. Fortune has also reported earlier that her company … Continue reading Twitter’s head of brand safety and ad quality has left the company
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022. Constantine von Hoffman on November 28, 2022 Marketers are hoping more data sources will translate into better quality data. The average number of sources used … Continue reading Marketers using more data sources in search of better data quality
By Jessica Bursztynsky August 18, 2022 Google announced Thursday a series of updates meant to better prioritize quality websites in search results, helping users find more reliable sources. The tweaks are part of the company’s long-term work in promoting quality content on Search, as some users complain that their results have become too … Continue reading Google’s search tweaks will help prioritize quality websites in results
