Tag Archives: quality

Aligning a Startup Business With Quality Assurance: A Complete Guide

Quality Management

Kanika Vatsyayan November 3, 2021 Establishing a successful startup is not an easy task. More importantly, when you need to create an impact within an already established industry, one thing that can help you go forward on sustainability goals is Quality Assurance. According to Failory, “Failure is most common for startups during years two through … Continue reading Aligning a Startup Business With Quality Assurance: A Complete Guide →

Optimizing Business With Total Quality Management

Quality Management

Roee Ganot August 12, 2021 In today’s highly competitive landscape, acquiring new customers is the natural focus of many businesses. Considering how the market fluctuates, however, customer retention should also be at the top of everyone’s list. The pandemic has made every consumer conscious about the money they spend on basic necessities and even small … Continue reading Optimizing Business With Total Quality Management →

Does Google Ads Quality Score Still Matter in 2021?

Google Advertisement

Susie Marino July 23, 2021 Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google … Continue reading Does Google Ads Quality Score Still Matter in 2021? →

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

KPI

Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021 →

7 Social Media Recruitment Tips to Get More Quality Candidates

Effective Hiring

Stacy Lee June 21, 2021 Fun Fact: 92% of recruiters‘ technique to find quality candidates is through social media. That’s an overwhelming amount of people who believe in the power of social media. It shows undeniable credibility and reliability that it works successfully in getting top talents. In a way, that’s not so surprising at … Continue reading 7 Social Media Recruitment Tips to Get More Quality Candidates →

Customer Acquisition, Omnichannel Marketing and Data Quality

Customer Acquisition

Larisa Bedgood May 11, 2021 Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. … Continue reading Customer Acquisition, Omnichannel Marketing and Data Quality →

My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

Gig Economy

Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends) →

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