Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process
Nathan SikesJune 30, 2015 Its well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer … Continue reading The Missing Link – Analyzing Qualitative Data
If you want to better understand your target audience, both qualitative and quantitative research are key. Columnist Shari Thurow outlines a variety of research methods. Shari Thurow on April 10, 2015 Are both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know as much as … Continue reading How To Use Quantitative And Qualitative Data For Search
