Candace Huntly — February 27, 2018 Follow @SongBird_TO — February 27, 2018 One of the most important things any brand can remember is that while social media is a marketing tool, it really needs to remain social. It’s people talking to other people. If you’re finding your engagement low on social media, before you get … Continue reading Putting the Social Back in Social Media for Business
To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year. John Steinert on January 11, 2018 My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through … Continue reading What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
Jaseem Thayal Shareef — November 17, 2017 — November 17, 2017 Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before. What are explainer videos? You know them. You do. Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, … Continue reading How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use
Roshan Shetty — September 5, 2017 — September 5, 2017 In most companies, IT Departments have always been a bit like “the distant cousin” who knows how to fix the washing machine. Their very existence is only remembered when something goes wrong with it, and most times they end up being blamed for the initial … Continue reading Putting IT on the Business Scorecard: Key KPIs for CIOs
Jessica Best — August 26, 2017 — August 26, 2017 A few years ago, when podcasts did their annual “Predictions for next year” posts, just about every single one of them had a mention of how we would have access to more data in our marketing. In fact, in 2017, marketers like me (see title … Continue reading 6 Steps to Putting Data to Work for You in Email Marketing
Virginia Franco — May 4, 2017 Follow @VAFrancoResumes— May 4, 2017 I often help executives who reach out to me for job search advice or to get a resume professionally written. They’re great at what they do; they’ve moved from job to job or company to company by being recruited based on their reputation by … Continue reading What You Must Know if You Are Putting Together Your Resume for the First Time in Years
Augustus Franklin — April 17, 2017 Follow @augfrank— April 17, 2017 Every marketplace has its gaps or customer pain points. Any new entrant to a market will have to scour the market for existing gaps and attempt to fill them with their business. As marketplaces evolve, so do the shape and size of these gaps. … Continue reading Putting Customer Pain Points at the Center of Your New Product
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall. Alex Bornyakov on November 23, 2016 With video expected to feature in 80 percent of consumer internet traffic by … Continue reading Putting programmatic video back on the radar
by Susanna PerkinsAugust 10, 2016 When Trafeze rolled out in July, two of my sites were accepted as Traffic Sellers. While they both scored well for traffic, the social media scores were downright embarrassing. Then and there, I decided to put in the effort to improve them. Where do I start? I’m a writer, so … Continue reading Social Media – Putting It To Work For Your Solopreneur Biz
by Erika Dickstein June 9, 2016 Follow @springinsightJune 9, 2016 All signs point to summer: In the DC area, almost overnight, it went from cold and rainy to HOT and humid (So, naturally, the A/C in the family minivan goes out). Spring Insight’s picnic basket swag has been spotted all around town at various festivals. … Continue reading Putting Your Business On Cruise Control for Summer
