Tag Archives: Purpose

A Leader’s Perspective on Purpose

by Jim Haudan December 2, 2015 Follow @jhaudanDecember 2, 2015 Purpose. When people believe what they do matters they show up differently, they engage differently, and they contribute differently. I believe we all have a driving purpose. As a leader, it’s what motivates me to get up and bring my best self to work. But … Continue reading A Leader’s Perspective on Purpose →

What Drives the Most Driven Workers? Real Purpose, Placebo or Both?

Work Environment

Len AprilOctober 25, 2015 The placebo effect as a talent development and communications strategy The placebo response is a well-researched and fascinating medical phenomenon in which a fake treatment can sometimes improve a patient’s physical condition through a sort of psychosomatic reaction. In other words, by introducing an inactive substance such as sugar, saline solution … Continue reading What Drives the Most Driven Workers? Real Purpose, Placebo or Both? →

What Is The Purpose Of A Blog Post Today?

Blogging

Mark SchaeferSeptember 3, 2015 Last week I posted a long-form piece of content on Facebook. It was an opinion about why this is a difficult time to be in marketing. If this sounds familiar to you, it should…I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael … Continue reading What Is The Purpose Of A Blog Post Today? →

Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect

Charity Management

Bryan PearsonAugust 21, 2015 Benevolence can be consumer catnip when it comes to brand likeability, but it does not work when its rewards are fleeting or veiled. Several retailers have learned this firsthand. Like the child pointing out the emperor’s wardrobe deceit, consumers see through marketing campaigns that are dressed up like charitable events, and history … Continue reading Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect →

Mission And Purpose – The Negotiator Job Search

Career Development

Marc MillerJuly 17, 2015 Mission And Purpose What is the mission and purpose of your job search? Without a defined mission and purpose, how do you know if you’ve found the right position? This is the 2nd post in the Negotiator Job Search series. Here is the rest of the series so far: The Negotiator … Continue reading Mission And Purpose – The Negotiator Job Search →

Business Blogging Lesson: How to Blog With a Purpose

Blogging

Julia BorginiApril 15, 2015 Everyone who starts a business blog does so with the best of intentions. They’re going to write regularly, give away valuable content to their readers, and really engage with them. Instead, what you get is a blog that ends up being another news release platform for you, and the last original … Continue reading Business Blogging Lesson: How to Blog With a Purpose →

Repurposing Old Blog Content and Giving it a New Purpose

Content Marketing

By Lori Soard, Published October 26, 2014 If your blog has been around for a while, you may be worried that the older content is not as SEO friendly or is a bit stale. There are also many good reasons to revisit old topics, put a new twist on them or update them. For … Continue reading Repurposing Old Blog Content and Giving it a New Purpose →