US adults are spending less time on Twitter since Elon Musk took over Karissa Bell @karissabe We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According to new data from Pew Research, a “majority” of US Twitter users have “taken a break” from the … Continue reading Scientists are pulling back from Twitter and looking for alternatives
Paul Keijzer May 1, 2021 No one likes to pick their colleague’s slack, especially of someone who takes long lunch breaks, scrolls Instagram all day, unashamedly misses their deadline and doesn’t give their cent percent to a project. As a matter of fact, ninety-three percent of people who work on a team do so with … Continue reading What to Do When a Team Member isn’t Pulling Their Weight
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance. Greg Sterling on May 1, 2020 Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. … Continue reading People choosing trusted brands, but marketers are pulling brand campaigns
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course, privacy. Greg Sterling on September 3, 2019 There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s … Continue reading Pulling back the curtain on location intelligence
Vartika Kashyap — February 23, 2019 Follow @https://twitter.com/kashyapvartika — February 23, 2019 “I feel I am a control freak boss who is micromanaging her team. I am afraid I will lose the superstars I have hired.” Priya is not the only smart leader to suffer from micromanagement. There is a little micromanager in all of … Continue reading 5 Ways for Entrepreneurs to Stop Pulling Out Micromanagement as a Jackknife
By 2020, digital advertising to command 44.6 percent of total ad revenue. Greg Sterling on March 26, 2018 Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first … Continue reading Forecast: Digital advertising pulling away from TV on global basis
How to market your brand using interactive native content Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns. Jane Loring on April 18, 2017 Native advertising … Continue reading How to market your brand using interactive native content
Richard Larson — March 22, 2017 — March 22, 2017 Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can … Continue reading Tips for Pulling Off a Successful Business Event
by Matthew McKenzie April 19, 2016April 19, 2016 If you’re a marketer, it’s a safe bet that doing a content audit is not your idea of a good time. Don’t feel too bad about this; unless your perfect Friday night involves a root canal and a few dozen paper cuts, I don’t expect you to … Continue reading Working Hard or Hardly Working? 4 Warning Signs Your Content Audit Process Isn’t Pulling Its Weight
