Hanan Maayan — August 14, 2019 Follow @TrackonomicsLtd — August 14, 2019 Affiliate marketing, once eulogized, is experiencing a renaissance. This entrepreneurial marketing channel allows publishers to team up with advertisers in low-risk, transparent, and performance-based partnerships. E-commerce businesses use affiliate marketing—now worth an estimated $ 5 billion in the U.S. alone—alongside other major paid … Continue reading Affiliate Marketing Efficiency: 4 Things Publishers Should Look For
Consumers, Publishers Struggling With Voice Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2019 Some 21% of those participating in a survey use voice search weekly, but a whopping 57% have never tried voice search technology, according to data released on Wednesday. Nearly 60% of the 73,000 businesses and 1,000 consumers surveyed believe voice … Continue reading Consumers, Publishers Struggling With Voice Search
Publishers Need To Adapt To Programmatic Future by Rob Williams , April 19, 2019 Native advertising is on its way to making up two-thirds of the U.S. digital display ad market by next year, a development that will mostly benefit social media companies like Facebook. However, publishers need to consider these trends in developing marketing … Continue reading Publishers Need To Adapt To Programmatic Future
It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how
Matt Shealy — December 4, 2018 — December 4, 2018 As an online publisher, you want your content to do more than just drive traffic – you have bills to pay. That content needs to be monetized, and online advertising is one way to do this. Setting up your own “ad stack” is a great … Continue reading Everything Publishers Need to Know About Creating a Successful Ad Stack
Digital Publishers Debate Future As Competition For Ad Dollars Intensifies by Rob Williams , November 23, 2018 BuzzFeedCEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Peretti made some interesting points in an interview with TheNew … Continue reading Digital Publishers Debate Future As Competition For Ad Dollars Intensifies
Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app. Robin Kurzer on October 11, 2018 Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. … Continue reading Will Facebook’s news aggregation feature increase engagement for local publishers?
A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Only 22% Of App Publishers Understand Header Bidding by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2018 Not enough publishers know enough about header bidding, and there is a lot of misinformation floating around about its limitations and how it works. InMobi set out to ask app publishers and other mobile advertisers in North America … Continue reading Only 22% Of App Publishers Understand Header Bidding
Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns. Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers