Tag Archives: Publishers

Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers

Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers by Laurie Sullivan  @lauriesullivan, November 8, 2022 Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesday announced the acquisition of Blockthrough, a Toronto-based technology company that works with digital media businesses to recover revenue lost to ad blocking, Its ad-filter technology for publishers detects … Continue reading Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan  @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

European publishers lodge EU antitrust complaint against Google’s ad tech

EU opens antitrust probe into Google’s advertising tech Regulators have been informally consulting on an investigation since 2019. S. Shah @eightiethmnt June 22nd, 2021 Yves Herman / reuters The European Commission has opened an antitrust investigation into Google’s alleged violation of competition law through its ad tech policies. Regulators, who have spent the past two … Continue reading European publishers lodge EU antitrust complaint against Google’s ad tech

Google Local News Features For Search Gives Publishers Visibility

Google Local News Features For Search Gives Publishers Visibility by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2021 Are you searching for information about your community? Google has released search features that aim to increase visibility for local news content about communities. Released Tuesday, one option expands on a feature previously rolled out, for COVID-related searches. … Continue reading Google Local News Features For Search Gives Publishers Visibility

How publishers can implement a CDP to improve customer experience and support e-commerce

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2021 Publishers can’t expect readers to log into their website to read the content if they can view it without a subscription. Jana Meron, senior vice president of programmatic and data strategy at Insider, says: “At best, you’re … Continue reading Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

Build Resilience with Email Monetization – Newsletter Publishers’ Ace in the Hole

Marika Zinca April 12, 2021 2020 had an important lesson for publishers: relying on multiple income streams can be a lifesaver. With email monetization, you gain an additional source of revenue for your business. And, because you’re using a digital asset you already have, getting started is simple. If you’re a publisher looking for new … Continue reading Build Resilience with Email Monetization – Newsletter Publishers’ Ace in the Hole

Publishers See Gains In Referrals, Though Direct Traffic Is Strong

Publishers See Gains In Referrals, Though Direct Traffic Is Strong by Rob Williams , March 12, 2021  The coronavirus pandemic last year led consumers to spend more time reading news and information, with content aggregators, search engines and social media helping to drive big gains in traffic, according to a report by content analytics platform … Continue reading Publishers See Gains In Referrals, Though Direct Traffic Is Strong

AAM Launches Third-Party Audit Program For Digital Publishers

AAM Launches Third-Party Audit Program For Digital Publishers by Sara Guaglione , December 4, 2020 The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud. The AAM Digital Publisher Audit focuses on verifying publishers’ traffic sources. … Continue reading AAM Launches Third-Party Audit Program For Digital Publishers

Publishers Concerned About Exclusivity In Search With Google News Showcase

Publishers Concerned About Exclusivity In Search With Google News Showcase by Laurie Sullivan  @lauriesullivan, October 2, 2020 Google negotiated with and chose 200 publishers to participate in its Google News Showcase program announced Thursday, along with a $1 billion investment. But what happens to the thousands of digital blogs and publications across the Internet that … Continue reading Publishers Concerned About Exclusivity In Search With Google News Showcase