Tag Archives: Publishers

How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain

How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain by Laurie Sullivan @lauriesullivan, April 19, 2023 Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget — requiring each company to step up and support the process. Metaphorically, Curt Larson, CPO at Sharethrough, says … Continue reading How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain →

Spotify now lets publishers automatically transform radio broadcasts into podcasts

Spotify

By Laya Neelakandan April 13, 2023 Spotify announced on Thursday that it is releasing new technology to turn broadcasts into podcasts for any publisher with a Megaphone account, Spotify’s podcasting platform. The new technology, coined as “broadcast-to-podcast” (B2P), will automatically create podcast episodes from broadcast content once set up in Megaphone, according to … Continue reading Spotify now lets publishers automatically transform radio broadcasts into podcasts →

Publishers To Seek Compensation For AI-Generated Content

AI Content Tools

Publishers To Seek Compensation For AI-Generated Content by Laurie Sullivan @lauriesullivan, March 23, 2023 Media executives want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring payment to publishers when snippets of content appear in search-engine results. … Continue reading Publishers To Seek Compensation For AI-Generated Content →

Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others

AI Content Tools

Google Quietly Tests New Way For Publishers To Monetize Web Sites

Google Publishers

Google Quietly Tests New Way For Publishers To Monetize Web Sites by Laurie Sullivan @lauriesullivan, November 23, 2022 Google is testing a new feature with publishers that will enable the companies to “diversify their revenue” by providing new choices to monetize the site alongside traditional ads. The company says it will have more to share … Continue reading Google Quietly Tests New Way For Publishers To Monetize Web Sites →

Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers

Advertisement Industry

Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers by Laurie Sullivan @lauriesullivan, November 8, 2022 Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesday announced the acquisition of Blockthrough, a Toronto-based technology company that works with digital media businesses to recover revenue lost to ad blocking, Its ad-filter technology for publishers detects … Continue reading Eyeo Acquires Blockthrough To Further Support Advertisers, Publishers →

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Identity Management

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent →

European publishers lodge EU antitrust complaint against Google’s ad tech

Google Under Fire

EU opens antitrust probe into Google’s advertising tech Regulators have been informally consulting on an investigation since 2019. S. Shah @eightiethmnt June 22nd, 2021 Yves Herman / reuters The European Commission has opened an antitrust investigation into Google’s alleged violation of competition law through its ad tech policies. Regulators, who have spent the past two … Continue reading European publishers lodge EU antitrust complaint against Google’s ad tech →

Google Local News Features For Search Gives Publishers Visibility

Google Publishers

Google Local News Features For Search Gives Publishers Visibility by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2021 Are you searching for information about your community? Google has released search features that aim to increase visibility for local news content about communities. Released Tuesday, one option expands on a feature previously rolled out, for COVID-related searches. … Continue reading Google Local News Features For Search Gives Publishers Visibility →

How publishers can implement a CDP to improve customer experience and support e-commerce

Customer Experience

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce →