Tag Archives: Publishers

Connatix launches Stories for Publishers to bring native Story units to mobile sites

Ginny Marvin on March 23, 2018   Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

Google Gives Publishers Option To Relinquish Control Of Ad Creation

Google Gives Publishers Option To Relinquish Control Of Ad Creation by Laurie Sullivan @lauriesullivan, January 24, 2018 Machine learning and electronic payments are high on Google’s list of changes for AdSense this month. The company is giving publishers an option to not only relinquish control of AdSense native in-feed ads, but to send and receive … Continue reading Google Gives Publishers Option To Relinquish Control Of Ad Creation

One In Ten Publishers Say They’re Not Labeling Native Advertising

One In Ten Publishers Say They’re Not Labeling Native Advertising by Sara Guaglione , December 28, 2017 In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a … Continue reading One In Ten Publishers Say They’re Not Labeling Native Advertising

How to identify the best publishers to help you achieve your business goals

How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives. James Collins on October 27, 2017   Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. … Continue reading How to identify the best publishers to help you achieve your business goals

Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017   The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

How publishers, brands are using links in Instagram Stories to boost web traffic

Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm. Tim Peterson on June 29, 2017   Near the end of May, Outside magazine’s website risked falling short of its internal traffic goal for the month. Typically, when publishers are looking to ratchet up their numbers, they’ll … Continue reading How publishers, brands are using links in Instagram Stories to boost web traffic