Tag Archives: Publishers

Kargo Guarantees Programmatic Impressions Across Multiple Publishers

Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan  @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns.  Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers

Revcontent New Program Guarantees Revenue Increase For Publishers

Revcontent New Program Guarantees Revenue Increase For Publishers by Laurie Sullivan  @lauriesullivan, August 9, 2018 Content network Revcontent plans to announce a program that will guarantee publishers 50% more ad revenue than what they generate with long-term contracts from companies like Taboola and Outbrain. The program — called AutomaticRev — guarantees that publishers will increase … Continue reading Revcontent New Program Guarantees Revenue Increase For Publishers

5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth

Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Sheryl is a passionate food blogger. She spends most of her time either working from a coffee shop or within the confines of the white walls of her home. Two years down the line, and several cups of coffee and sleepless nights later, … Continue reading 5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth

HTML5 Malware Hits Dozens Of Ad Networks, Publishers

HTML5 Malware Hits Dozens Of Ad Networks, Publishers by Laurie Sullivan  @lauriesullivan, (May 26, 2018) The Media Trust’s malware team, which provides data protection and security, has discovered a malware campaign — about 21 separate incidents — that hit dozens of global digital media publishers and at least 15 ad networks. The malware uses JavaScript commands … Continue reading HTML5 Malware Hits Dozens Of Ad Networks, Publishers

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say by Laurie Sullivan  @lauriesullivan, May 1, 2018 Four media industry trade associations want Google to adjust its position when it comes to privacy and data protection. The controversy is centered on the European Union General Data Protection Regulation (GDPR), which the EU will begin enforcing … Continue reading Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

Connatix launches Stories for Publishers to bring native Story units to mobile sites

Ginny Marvin on March 23, 2018   Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video