Tag Archives: Publishers

Will Facebook’s news aggregation feature increase engagement for local publishers?

Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app. Robin Kurzer on October 11, 2018   Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. … Continue reading Will Facebook’s news aggregation feature increase engagement for local publishers?

Only 22% Of App Publishers Understand Header Bidding

Only 22% Of App Publishers Understand Header Bidding by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2018 Not enough publishers know enough about header bidding, and there is a lot of misinformation floating around about its limitations and how it works. InMobi set out to ask app publishers and other mobile advertisers in North America … Continue reading Only 22% Of App Publishers Understand Header Bidding

Kargo Guarantees Programmatic Impressions Across Multiple Publishers

Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan  @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns.  Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers

Revcontent New Program Guarantees Revenue Increase For Publishers

Revcontent New Program Guarantees Revenue Increase For Publishers by Laurie Sullivan  @lauriesullivan, August 9, 2018 Content network Revcontent plans to announce a program that will guarantee publishers 50% more ad revenue than what they generate with long-term contracts from companies like Taboola and Outbrain. The program — called AutomaticRev — guarantees that publishers will increase … Continue reading Revcontent New Program Guarantees Revenue Increase For Publishers

5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth

Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Sheryl is a passionate food blogger. She spends most of her time either working from a coffee shop or within the confines of the white walls of her home. Two years down the line, and several cups of coffee and sleepless nights later, … Continue reading 5 Ways Online Publishers Can Monetize Their Platforms For Maximum Growth

HTML5 Malware Hits Dozens Of Ad Networks, Publishers

HTML5 Malware Hits Dozens Of Ad Networks, Publishers by Laurie Sullivan  @lauriesullivan, (May 26, 2018) The Media Trust’s malware team, which provides data protection and security, has discovered a malware campaign — about 21 separate incidents — that hit dozens of global digital media publishers and at least 15 ad networks. The malware uses JavaScript commands … Continue reading HTML5 Malware Hits Dozens Of Ad Networks, Publishers

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say

Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say by Laurie Sullivan  @lauriesullivan, May 1, 2018 Four media industry trade associations want Google to adjust its position when it comes to privacy and data protection. The controversy is centered on the European Union General Data Protection Regulation (GDPR), which the EU will begin enforcing … Continue reading Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say