August 19, 2025 How to layoff proof your job BY Art Markman When times are good and the economy is expanding, companies grow in a variety of ways. They build in some redundancy so that key functions survive even if an employee leaves. They add capacity hoping to grow the size of the core business. They … Continue reading How to layoff proof your job
To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started. Scott Gillum on June 7, 2023 Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent … Continue reading 5 steps for building a recession proof ABM program
By Sam Becker July 29, 2022 The latest GDP figures show that the U.S. economy contracted 0.9% during Q2 of 2022, marking the second-straight quarter of negative economic growth. By many definitions, that means the American economy is in a recession—though there are other factors at play, and nothing’s official until the National Bureau … Continue reading Is my job recession proof? Low unemployment is a saving grace, but some industries are safer bets
Thomas Griffin September 25, 2021 Creating sales for any eCommerce business isn’t easy. But it’s especially hard for small businesses and new ones. Such businesses have a smaller budget and every action that’s taken, counts. So, if you’re starting a new business, you need to create the setup from the very beginning to make sure … Continue reading How New eCommerce Stores Can Leverage Social Proof
Emmanuel Soroba June 3, 2021 Source: Shutterstock Social proof is the idea that humans subconsciously copy each other. It is ingrained deep in our DNA. We are so reliant on it because it makes it easier to make decisions all while looking fashionable and in line with society’s standards. We’ll often take interest in similar … Continue reading Why Social Proof Can Determine Your Success as a Freelancer
Jennifer Lyons March 31, 2021 Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out … Continue reading How to Use Social Proof to Boost Your Online Marketing
Brian Meert January 12, 2021 Social proof makes your brand seem more credible by showing that others trust you. The more positive mentions there are about your business, the better – but how do you harness all of that power and capitalize on it? In this article, we’ll cover the six best ways to leverage … Continue reading 6 Ways to Leverage Social Proof
Chris Christoff July 22, 2020 What’s the first thing you do when you’re shopping online? Studies show that 87% of the time you check out social proof to know what others are saying about the product. And like any rational buyers, you go for products with positive feedback, rather than something that has low ratings … Continue reading 4 Ways to Add Social Proof to Your eCommerce Site
Wendy St. Clair — June 2, 2020 It’s no secret that organizations with high levels of Accounts Payable automation spend less than half the time and energy processing invoices than their non-automated counterparts. But that’s not all. As the Hackett Group has uncovered, top performers do much more with automation to ensure their success—they future … Continue reading Using Analytics to Become a Top Performer and Future Proof your AP Organization
Gabrielle Sadeh — January 28, 2020 Ecommerce sales are rising through the roof as people nowadays clearly prefer shopping online. Even after visiting a store, 56% of millennials purchase the products online at least half of the time. The ecommerce industry is worth over $ 3 billion right now and is expected to exceed $ … Continue reading How Dropshipping Helps You Run Proof of Concept Experiments at Scale
