September 19, 2025 Stop hiring product managers like project managers There’s a quiet disaster happening in product organizations right now. Companies are hiring armies of people with “product manager” on their business cards, but they’re treating them like project management with better vocabulary. Frankly I see it a lot with enterprise clients. Teams are drowning … Continue reading Stop hiring product managers like project managers
Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell Deanna Ritchie Lumenalta’s most recent white paper explores the role of emotional intelligence (EQ) in tech. Based on input from more than 900 IT leaders, the study suggests a possible link between EQ-focused teams and improved project outcomes. Despite 94% of leaders calling EQ … Continue reading Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell
March 21, 2025 From side project to core strategy BY Jacek Siadkowski Is technology a hero or a villain? That question keeps coming back to me. Especially now, as the world watches the ripple effects of the USAID funding freeze and the relentless wave of climate disasters. Tech companies sit right at the heart of these … Continue reading From side project to core strategy
Perplexity Launches Deep Research Project by Laurie Sullivan , Staff Writer @lauriesullivan, February 17, 2025 Perplexity became the latest AI company last week to release an in-depth research tool — following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February. These agents use reasoning to synthesize large amounts of online information … Continue reading Perplexity Launches Deep Research Project
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations. Alan K’necht on January 22, 2025 Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service … Continue reading Ensuring precision and clarity in digital project specs
There are things that go wrong with any big project and there are things that go wrong with CDPs. Let’s plan to avoid those pitfalls. Greg Krehbiel on December 19, 2024 It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting anything out of … Continue reading The hidden reasons your CDP project is failing
Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024 Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices
Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Kate Gundlach Roberts on September 17, 2024 Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data improves campaign planning, resource management, … Continue reading 5 ways to use project management data to increase marketing ROI
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency. Kate Gundlach Roberts on July 30, 2024 Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, … Continue reading How to use project management data to inform your marketing hiring strategy
