Glebs Vrevsky — September 9, 2019 — September 9, 2019 Often, marketing creativity encounters technical limitations. A web page can load only so fast. UX is constrained by browsers. Cutting-edge solutions are accessible only to those with large budgets. Native applications resolve some of these issues but bring their own baggage—development costs, platform irregularities, download … Continue reading Progressive Web Apps: What Do Marketers Need to Know?
By IanNaylor| September 26th, 2017 The app developing world are faced with a problem when it comes to app visibility in the marketplace. Luckily, Progressive Web Applications have come to save the day, and there are hidden SEO benefits by adopting this method as well. Let’s take a look at PWA’s and how they can … Continue reading SEO Benefits Of The Progressive Web App
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program. Ryan Phelan on May 17, 2017 “First-person marketing,” as my colleague, Matt McGowan, explained in an earlier Marketing Land piece, sees customers as individuals to whom brands must shape their messaging … Continue reading Progressive profiling: Why it’s a win for you and your customers
by Laurie Sullivan, Staff Writer @lauriesullivan, November 9, 2016 Building progressive Web apps isn’t easy, especially ones that are easily indexed in Google search results. So Google has published its first set of best practices and recommendations on how to get PWAs indexed, discovered, and ranked higher. What’s a PWA? “Progressive Web Apps bring … Continue reading Google Publishes Best Practices To Build Easily Indexed Progressive Web Apps
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.” Barry Levine on October 26, 2016 Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according to tech blogger and JavaScript expert/Progressive Web App developer Henrik Joreteg, they are … Continue reading MarTech Landscape: What are Progressive Web Apps?
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. Jim Yu on October 5, 2016 Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience, developers are working hard to make the mobile … Continue reading Google and Progressive Web Apps: the mobile experience and SEO
by Sunil Bagai Follow @ZenithtalentSeptember 6, 2016 If we look back at the Bureau of Labor Statistics’ (BLS) jobs report for the summer, the figures tell a more nuanced tale than stasis or small improvements. The good news is that businesses hired 5.1 million professionals. The bad news is that all industries, in aggregate, … Continue reading Progressive Filling: 3 Ways to Move Forward from Backfilling
by Jackie Van MeterAugust 10, 2016 What does it take to create a high-performing website? Is it a matter of integrating the latest technology, being mobile-friendly or using more visuals? It’s all of those things, but, ultimately, it’s about creating a universal experience for your website visitors, no matter what screen they’re using to view … Continue reading Create a High Performing Website with Progressive Enhancement
by David Deans November 24, 2015 Follow @dhdeansNovember 24, 2015 Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking. Today’s progressive marketers have embraced change. They’ve learned new skills and pushed past the fears that were … Continue reading Digital Marketing Superhero: Catalyst for Progressive Change
Tim MatthewsSeptember 17, 2015 Leads are the lifeblood of a startup. One common mistake made by startup marketing teams is ignoring leads that are not ready to pass to sales. These leads need to be nurtured – helped along – until they are ready. If you ignore them, you have wasted the money you spent … Continue reading Startup Essentials #8: Lead Nurturing And Progressive Profiling
