Tag Archives: Programmatic

Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?

Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain? by Sean Hargrave , Staff Writer, May 4, 2017 Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly at some point during the … Continue reading Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain? →

Where does your programmatic spend go?

Programmatic

Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don’t have to be left in the dark. Grace Kaye on April 12, 2017 The question of where programmatic spend goes has stumped advertisers since the dawn … Continue reading Where does your programmatic spend go? →

How Programmatic Native Advertising Will Increase Your Profits

Native Advertising

Asaf Hartuv — April 6, 2017 Follow @asafhartuv— April 6, 2017 Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching and funny series of photos in another. To continue to reach the customers you want and to remain relevant, … Continue reading How Programmatic Native Advertising Will Increase Your Profits →

Whitelists vs. blacklists for programmatic media

Email Marketing Tools

Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers. Kevin Lee on March 3, 2017 Is your strategy whitelist, blacklist or no-list? Unfortunately, programmatic display can be quite complex regardless of which DSP (demand-side platform) you … Continue reading Whitelists vs. blacklists for programmatic media →

The Pain of NO GAIN: When Programmatic Becomes Problematic

Programmatic

Alex Gutman — March 1, 2017 Follow @https://twitter.com/cooladata— March 1, 2017 It’s Friday afternoon. You’re sitting in your office in Brooklyn, wrapping up your week surfing the web, scanning the national sports news sites. As the Director of Media for a top sporting-focused ad agency, you want to see what ad campaigns your competitors are … Continue reading The Pain of NO GAIN: When Programmatic Becomes Problematic →

15 Things You Need To Know About Programmatic Native

Programmatic

15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading 15 Things You Need To Know About Programmatic Native →

!5 Things You Need To Know About Programmatic Native

Programmatic

15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading !5 Things You Need To Know About Programmatic Native →

Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics

Data Driven Techniques

by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017 Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics →

How programmatic and header bidding will disrupt all media in 2017

Disruption Trends

Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media. Kevin Lee on January 5, 2017 Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way … Continue reading How programmatic and header bidding will disrupt all media in 2017 →

How Artificial Intelligence Ties Into Programmatic Media

Programmatic

by Tobi Elkin@tobielkin, December 29, 2016 In a bid to understand the way in which artificial intelligence (AI) is related to programmatic media, Real-Time Daily spoke to Tomer Sade, CEO and founder of Wise Data Media. The company markets an AI, real-time bid management system that aims to facilitate marketing decisions across all digital channels. … Continue reading How Artificial Intelligence Ties Into Programmatic Media →