Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth
Tag Archives: Programmatic
Programmatic Investment Analysis Key To Solving Budget Waste
Programmatic Investment Analysis Key To Solving Budget Waste by Jourdan Gariepy , July 14, 2023 The Association of National Advertisers Programmatic Media Supply Chain Transparency Study reveals brands may be wasting billions of dollars in programmatic spend across worthless or fraudulent media. This eye-opening assessment suggests a huge missed opportunity to invest in more effective … Continue reading Programmatic Investment Analysis Key To Solving Budget Waste
Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Data Reveals Programmatic Cookie Alternative Pricing, Impressions by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2023 Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser identifier. Technology and Travel and Pharmaceutical — which includes over-the-counter … Continue reading Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Audigent Expands Programmatic Targeting With The Weather Company Data
Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data
The power of programmatic advertising
In this webinar, learn how you can target audiences at the right time and at the right cost. Cynthia Ramsaran on March 16, 2023 at 4:38 pm | Reading time: 1 minute With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides … Continue reading The power of programmatic advertising
How to create winning B2B programmatic ad campaigns
Whether establishing a brand or increasing demand, here’s how one company ran two successful B2B programmatic ad campaigns. Constantine von Hoffman on February 16, 2023 Programmatic ad campaigns live and die on getting customer segmentation right. For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more … Continue reading How to create winning B2B programmatic ad campaigns
Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use
Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use by Laurie Sullivan @lauriesullivan, January 24, 2023 Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying. Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began … Continue reading Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use
What every marketer needs to know about programmatic advertising
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising
Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP
Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP by Joe Mandese @mp_joemandese, August 17, 2022 Citing its shift to a 100% renewable energy platform, PubMatic announced that Havas Media Group’s North America operations has named it a “preferred SSP” (supply-side platform) for its clients, as well as Havas’ proprietary … Continue reading Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP
New Google Tool Increases Programmatic Ad Cost Transparency
New Google Tool Increases Programmatic Ad Cost Transparency by Laurie Sullivan @lauriesullivan, July 27, 2022 Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital advertising transaction in Ads Manager. The technology tracks where the money goes and helps marketers understand where it is … Continue reading New Google Tool Increases Programmatic Ad Cost Transparency
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