Jackie NagelJanuary 24, 2015 A blog is an outstanding tool to grow your business. It expands your market reach, builds your credibility, presents your expertise, and shapes your brand awareness. Plus, it’s a cost-effective tactic for driving more traffic to your website…once the common blogging challenges are unscrambled. Before we can consider growing blog traffic … Continue reading Can A Process Solve Your Small Business’s Biggest Blogging Challenge?
Craig Vodnik December 11, 2014 Payments are the linchpin to e-commerce success. So it is imperative that your checkout process is designed to make paying for software as easy and intuitive as possible. But so many companies encumber their website visitors with inefficient processes. These inefficiencies are conversion killers and must be avoided at … Continue reading Conversion Killers in the Checkout Process
Mike Wood November 20, 2014 Recently, I had the unfortunate opportunity to enter into an agreement to create a Wikipedia page for a company. Based in Russia, the company was more than notable and qualified to have a Wikipedia page, they just needed an expert Wikipedia writer to create the content (research the topic, format, … Continue reading How To Create A Wikipedia Page – Know The Process
By Prialto, Published October 31, 2014 “Anything worth doing, is worth doing right.” – Hunter S. Thompson As they scale, many organizations find they don’t have the processes to support rapid growth. Sales process is an area that is critical to get right early. We have worked with hundreds of companies to scale sales processes … Continue reading Sales Process Best Practices
By Amber Kemmis, Published October 23, 2014 The buying process is typically broken up into five stages: problem awareness, research, evaluation/consideration, purchasing decision/intent and finally, evaluation after the purchase to determine if they will buy from you again. In recent years, we’ve seen the buying process have a significant effect on qualified lead generation. To … Continue reading How Does the Buying Process Affect Qualified Lead Generation?
Though I often jokingly say, “Nothing new has changed in sales in the last 500 years,” I recognize that, in fact, things have changed. The way you measure your sales organization and track stages in the sales process needs to adapt to how customers make buying decisions today. I recently received a great question from … Continue reading If You Want Today’s Customers, Change Your Old Sales Process
If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Many of the potentials buyers we’re writing for don’t want to read fluff; they want … Continue reading My 4-Step Process to Marketing Research for Content Creation
Basic lessons on B2B marketing often have people differentiating demand generation from lead generation? Sometimes though, I’m really not sure how helpful the distinction is outside of knowing how to manage all your activities. However, it’s only fair to point out the most obvious difference between the two: Demand generation – Marketing materials. Advertising. Any … Continue reading Today’s Lead Generation Process Should Create Demand
Any great sales process provides consistently enforced qualification criteria. These measures help your sales team ensure that any sales opportunity warrants your investment of time and resources. Why is qualification so important? It’s important to both the buyer and the seller. Here’s why: It’s important to the buyer because: It optimizes use of the buyer’s … Continue reading Why is Qualification So Important to Your Sales Process?
Personally or professionally, and especially in sales, sometimes it’s not just about working harder, but about working smarter. You need strategies and solutions that make your work more effective – and not just ideas that require you put more time on the clock. With so much at stake in the sales process – such as … Continue reading 5 Practices To Implement For A Smarter Sales Process
