Without clear processes, training, and governance, AI can create more work, weaken trust, and increase brand risk. By Tav Laskauskas Published on July 2, 2026 AI was supposed to make marketing faster, smarter, and more efficient. In theory, it does. But in practice, many teams are moving so quickly to adopt AI that … Continue reading Stop adopting AI and start solving problems
November 04, 2025 Three invisible problems draining your team’s performance
April 13, 2025 Why the best time to solve problems might be the middle of the night BY Alina Dizik Waking up in the middle of the night used to spike my anxiety. I’d panic about losing sleep, which would only lead to more lost sleep, and more panic, until I wore myself out or the … Continue reading Why the best time to solve problems might be the middle of the night
Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer’s guide lets you find the one that best suits your needs. Mike Pastore on March 3, 2025 Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are … Continue reading How identity resolution fixes 5 major marketing problems
When you’ve been mulling something over forever you don’t need more discussion, you need a decisive answer. This is how to find it. BY Nell McShane Wulfhart I’m a decision coach. I only offer one thing: a single session in which I help someone make a big decision. In an hour. I have helped people … Continue reading How I figure out the answer to strangers’ most challenging problems in one hour
March 29, 2024 TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS A former TikTok employee has filed complaints with the Department of Labor and IRS over the company’s management of stock options. BY Chris Stokel-Walker A former TikTok employee sent letters of complaint this month to the Internal Revenue … Continue reading TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions. Constantine von Hoffman on March 8, 2024 The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn, … Continue reading Number of women in marketing up, but salary and seniority remain problems
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce’s success and a lot about the problems with AI. Constantine von Hoffman on February 29, 2024 In its Q4 2023 earnings call, Salesforce (March 22, 2024) reported $ 1.45 billion in profits and $ 9.29 billion in revenue for the last … Continue reading Salesforce predicts lower growth as CEO focuses on AI’s problems
By Ophir Ronen January 19, 2024 Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, … Continue reading The power of outside thinking in solving business problems
Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment. Constantine von Hoffman on October 18, 2023 B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual … Continue reading B2B buyers see persistent problems with tech vendors
