Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. Liam Moroney on May 3, 2024 It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our … Continue reading The problem with B2B marketing: Misaligned measurement is stifling innovation
April 20, 2024 The TikTok ban misses the big picture: America’s social media literacy problem Americans’ sources of information have declined in quality, and the problem goes beyond any one social media platform. BY The Conversation The U.S. government moved closer to banning the video social media app TikTok after the House of Representatives attached the … Continue reading The TikTok ban misses the big picture: America’s social media literary problem
March 28, 2024 Mental health care underutilization is a revenue problem Here are three things organizations can do to turn the situation around. BY Melissa Frieswick From the beginning of my career, I knew I wanted to help others. And for the people asking why I didn’t become a care provider, I did, in my … Continue reading Mental health care underutilization is a revenue problem
Martech innovations have created hundreds of little islands of strategy, tactics and data. Mike Maynard on March 14, 2024 Most marketers love martech tools. They save time, improve campaign performance and allow you to complete many additional tasks you would never have been able to achieve without their automated capabilities. However, there is a problem. … Continue reading The sticky problem of martech integration
By Zapier February 03, 2024 Call it what you want—sustainable productivity, intentional living, healthy productivity: all of us want to be productive without burning ourselves out. But earlier this year, I was stuck in a pendulum swing between hustle culture and vilifying productivity. On the glorifying busyness side, I “utilized” every minute, and on … Continue reading Procrastination is an emotional problem. Embrace healthy productivity with these 5 principles
Despite what you may have heard, artificial intelligence can’t fix everything. Here’s how to tell if it is or isn’t what you need. Justin Sharaf on December 28, 2023 Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, … Continue reading 3 steps to determine if AI is the answer to your problem
Netflix’s new 3 Body Problem trailer reveals a delay to March 2024 (And a seemingly lighter tone than the source material.) Aaron Souppouris Sat, Nov 11, 2023 Netflix Netflix’s new prestige sci-fi show is delayed until March 22, 2024. 3 Body Problem was originally scheduled to debut in 2023, before being pushed back to … Continue reading Netflix’s new 3 Body Problem trailer reveals a delay to March 2024
Ecommerce Paid Channel Use Declines – A Problem For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2023 The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type … Continue reading Ecommerce Paid Channel Use Declines – A Problem For Search
Digital Advertising Has A Huge Problem: Carbon Emissions by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2023 Independent digital performance agency Fifty.io has integrated Scope3 into its platform to allow advertisers to measure each campaign’s carbon emissions across every domain with data displayed in real-time for clients such as FormulaE, Chipotle, RFU, Oggs, and Planted. … Continue reading Digital Advertising Has A Huge Problem: Carbon Emissions
Abandoned Carts No Problem As Online Shopping Booms: Study by Ray Schultz , June 14, 2023 Abandoned carts can be reclaimed with email prompts, judging by a new study by Adtaxi’s 2-23 Ecommerce Survey. Of online consumers polled by Survey Monkey, 88% say a prompt or reminder will persuade them to return to their carts. … Continue reading Abandoned Carts No Problem As Online Shopping Booms: Study
