Tag Archives: pricing

Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower

Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower

Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”

Michelle Palacios — February 12, 2020 When you’re trying to build a business it’s easy to assume the #1 thing you need to focus on (after you’ve setup up the basics of your website or store), is figuring out how to drive traffic to your shop. But turning an idea into a profitable business takes … Continue reading Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”

15 of the Best Pricing Page Examples that Fuel Sales (+ Actionable Tips)

Jeff Previte — February 4, 2020 A well designed pricing page can be a brand building tool that can help your prospects better understand your business. There are many elements to consider when creating your pricing page including strategy, messaging, and the design itself. The structure of each of these elements plays a role in … Continue reading 15 of the Best Pricing Page Examples that Fuel Sales (+ Actionable Tips)

How to Improve Your CPQ Pricing Strategies

Louis Columbus — October 15, 2019 Follow @louiscolumbus Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the … Continue reading How to Improve Your CPQ Pricing Strategies

Value-Based Pricing for Professional Services

Lee Frederiksen — June 26, 2019 Follow @hingemarketing — June 26, 2019 Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service … Continue reading Value-Based Pricing for Professional Services