August 03, 2025 How to outsmart AI-driven pricing BY The Conversation Recently, Delta Air Lines announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta isn’t the only business interested in using AI this way. Personalized pricing has already spread across … Continue reading How to outsmart AI-driven pricing
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value. Mike Pastore on May 16, 2025 The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that … Continue reading Salesforce introduces new Agentforce pricing models
Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty. Alicia Arnold on July 5, 2024 Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various … Continue reading How to implement dynamic pricing without alienating customers
April 26, 2024 Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30 Under the so-called congestion pricing plan, the $15 fee will apply to most drivers who enter Manhattan south of 60th Street during daytime hours. BY Associated Press The start date for the so-called congestion pricing—the $15 toll most … Continue reading Driving to Manhattan? Congestion pricing means you may need to pay $15 starting June 30
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. Jay Mandel on March 22, 2024 Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us … Continue reading Ethical marketing in the age of hidden fees and deceptive pricing
Data Reveals Programmatic Cookie Alternative Pricing, Impressions by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2023 Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser identifier. Technology and Travel and Pharmaceutical — which includes over-the-counter … Continue reading Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Plus, marketers respond to Omicron in our Events Participation Index. Chris Wood on December 17, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to … Continue reading Pricing is also messaging
Julius Cerniauskas August 12, 2021 Dynamic pricing – the practice of changing prices according to real-time supply and demand factors – is not new. Airlines have been shifting their prices for years, along with hotels and event-based businesses where supply and demand factors change rapidly. The internet brought dynamic pricing to the mainstream, allowing many … Continue reading How Dynamic Pricing Benefits Consumers
Gabriel Smith August 11, 2021 According to George Westerman, MIT scientist and author of Leading Digital: Turning Technology Into Business Transformation, digital transformation (DX) “marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.” This change has been sought by more and more companies over the last … Continue reading Digital Transformation, Commercial Excellence, and Pricing
Jake Hatfield July 17, 2020 Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a … Continue reading How to Design Mobile SaaS Pricing Pages that Don’t Suck
