Tag Archives: Premium

New normal, “premium” programmatic: Friday’s daily brief

Plus, it won’t be easy to break away from 3rd-party cookies Chris Wood on April 30, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading New normal, “premium” programmatic: Friday’s daily brief →

Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests

Programmatic

Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests by Laurie Sullivan @lauriesullivan, April 28, 2021 Enterprise ad-tech company FatTail on Wednesday released data detailing the potential growth of premium programmatic deals and inventory. FatTail conducted the study with Beeler.Tech, which focuses on connecting people, and CoLab Media Consulting, a consulting and marketing … Continue reading Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests →

Why Purchasing a Premium .com is a No-Brainer

Domain Names

Brooke Hernandez October 22, 2020 Category-defining. Generic. One-word. Exact-match. These are all ways to describe premium domains. A great example is cars.com. It defines the category (automobiles), it’s as generic as can be, it’s one word, and it’s an exact match for the service the website offers (selling cars). Premium domains are perfect if your … Continue reading Why Purchasing a Premium .com is a No-Brainer →

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

TV Advertisement

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting →

The Uncertainty Premium

Economy

Elliot Begoun — May 6, 2020 Canva.com “Don’t raise capital now.” That is what a speaker said the other day on one of the many great webinars our industry has rushed to produce in hopes of providing support and guidance to our brands. On the surface, it is sound logic. In reality, however, many brands … Continue reading The Uncertainty Premium →

Facebook Showcase offers upfront ad buys against premium video content

Facebook Advertisement

Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. Amy Gesenhues on February 27, 2019 Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and … Continue reading Facebook Showcase offers upfront ad buys against premium video content →

Buyer Beware When Purchasing Premium WordPress Plugins

WordPress Plugins

Mari Kane — August 23, 2017 Follow @blogsitestudio — August 23, 2017 When you are buying premium WordPress plugins it’s often a case of buyer beware. Premium plugins usually come with stipulations that have future implications for how much you pay for them, and if you don’t keep track, they can come back and surprise … Continue reading Buyer Beware When Purchasing Premium WordPress Plugins →

5 Premium Tools to Help You Sell Better and Easier Online

Online Sales Guide

Christopher Jan Benitez — December 9, 2016 Follow @christopherjanb— December 9, 2016 Image taken from Pixabay Selling online, be it a service or a physical product, is more difficult than ever due to competition. Apart from the fact that most profitable niches are already saturated, looking for potent sub-niches may take forever. To stay in … Continue reading 5 Premium Tools to Help You Sell Better and Easier Online →

LinkedIn Premium Membership – Pay to Play

LinkedIn Utilization

by Colleen McKenna July 7, 2016 Follow @Colleen_InteroJuly 7, 2016 One of the most frequently asked questions that we hear is whether you need to upgrade your LinkedIn membership to Premium. More and more, the answer is a resounding YES. Why? LinkedIn is continually reserving their new features for Premium members and is, little by … Continue reading LinkedIn Premium Membership – Pay to Play →

SEO Cost: Why Premium SEO Is Cheaper In The Long Term

SEO Strategy

by Justin Herring July 6, 2016 Follow @justincherringJuly 6, 2016 If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your business’s hard earned money on advertising that either yields little results or is incredibly hard to measure the impact … Continue reading SEO Cost: Why Premium SEO Is Cheaper In The Long Term →