Tag Archives: Premium

Twitter confirms upcoming ad-supported and ad-free premium options

Twitter confirms upcoming ad-supported and ad-free premium options Radek Zielinski / Oct 21, 2023   Twitter is poised to roll out multiple new subscription tiers in the coming weeks, according to owner Elon Musk. The move aims to boost revenue amid reports of declining ad sales since Musk’s takeover. Two Premium Options In an Oct. … Continue reading Twitter confirms upcoming ad-supported and ad-free premium options

NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’

NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’ by Wayne Friedman , May 2, 2023 NBCUniversal is starting up new advertising innovations that combine its linear TV networks and its streaming platform, Peacock. These include an option for a company-wide “takeover” effort for a brand which means that a brand … Continue reading NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’

Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value

Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value by Wayne Friedman , April 14, 2023 A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing — with paid advertising and media value nearly half the total for the first three months of the year … Continue reading Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value

YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers

YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers by Colin Kirkland , April 10, 2023 YouTube Premium is adding new offerings for subscribers, including higher 1080p HD video quality, an expanded co-watching experience for FaceTime via iOS SharePlay, and more precise queuing options for mobile users. For $11.99 a month, subscribers using … Continue reading YouTube Offers iOS SharePlay, Higher-Quality Videos, Other Features For Premium Subscribers

Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition

Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition by Wayne Friedman , August 2, 2022 Roku could see lower premium ad prices due to rising competition from alternative digital media players, Pivotal Research Group securities analyst Jeffrey Wlodarczak writes in a new report sent to investors. While the competition likely includes … Continue reading Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition

Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests

Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests by Laurie Sullivan  @lauriesullivan, April 28, 2021 Enterprise ad-tech company FatTail on Wednesday released data detailing the potential growth of premium programmatic deals and inventory. FatTail conducted the study with Beeler.Tech, which focuses on connecting people, and CoLab Media Consulting, a consulting and marketing … Continue reading Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests

Why Purchasing a Premium .com is a No-Brainer

Brooke Hernandez October 22, 2020 Category-defining. Generic. One-word. Exact-match. These are all ways to describe premium domains. A great example is cars.com. It defines the category (automobiles), it’s as generic as can be, it’s one word, and it’s an exact match for the service the website offers (selling cars). Premium domains are perfect if your … Continue reading Why Purchasing a Premium .com is a No-Brainer