Tag Archives: Preference

How to Build a Modern Email Preference Centre

Jason Lark — September 25, 2019 Follow @Celerity_UK Email preference centres are designed to cater to both prospects and existing customers. Both should have control over what they do and don’t receive, which means that marketers can send more targeted communications. With the right tweaks and customisations, a preference centre can be one of the … Continue reading How to Build a Modern Email Preference Centre →

Google Shows Preference To Quicker-Loading Mobile Pages

Google Tools

Google Shows Preference To Quicker-Loading Mobile Pages by Laurie Sullivan @lauriesullivan, (June 30, 2018) The speed at which pages load in browsers has begun to determine those that will serve up higher in mobile searches, according to data released this week. The Searchmetrics study, released prior to Google’s mobile speed update, scheduled for release in … Continue reading Google Shows Preference To Quicker-Loading Mobile Pages →

How Should I Organize My Preference Center?

Business Process

Eric V. Holtzclaw — April 21, 2017 — April 21, 2017 A preference center represents a centralized location for your customers to manage communications and interactions with your company. But more importantly, your preference center also represents an opportunity for customers to become empowered and begin to understand the ways in which they can personalize … Continue reading How Should I Organize My Preference Center? →

Telecommuting: Companies Struggle to Implement Programs, Despite Workforce Preference

Work Difficulties

Marisol Martinez — January 20, 2017 Follow @arisevsinc— January 20, 2017 Technological advances, employee preferences, and the willingness of companies to create greater efficiencies make work-from-home the clear path of the future as the old 9-to-5 “be in the office and at your desk” model fades. The Benefits of Work at Home are Strong for … Continue reading Telecommuting: Companies Struggle to Implement Programs, Despite Workforce Preference →