Shana RusonisNovember 6, 2015 E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user. We recently hosted an AMA with Optimizely’s Strategy Consultant Khattaab Khan to understand … Continue reading 9 E-commerce Best Practices to Stand Out From a Saturated Market
Ashley AndradaOctober 17, 2015 According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $ 10.7 billion, an impressive 150% increase over 2013. The concept of native ads has been around for decades in print, but the advent of digital advertising has … Continue reading 3 Best Practices for Commanding Audience Attention with Native Advertising
Annie BustosOctober 12, 2015 What is the overall goal of your web design strategy? It isn’t just to have a pretty site or to give a web designer a great addition to their portfolio. So what’s it all about then? Well it should be about more than just aesthetics. The main goal of your website should be to increase revenue … Continue reading 3 Web Design Best Practices to Improve Conversion Rates
Annaliese HenwoodOctober 5, 2015 Let’s start by saying: There’s a right way to self-promote on social media, and there’s a wrong way. The question is: which side are you on? You have your hard work done, and you want people to notice it. That’s understandable, but why waste all your time and effort taking the … Continue reading 6 Blog Promotion Best Practices for Social Media
Lori SylviaOctober 4, 2015 Recruiters understand that the talent acquisition universe has changed. Candidates have more choices than ever before. The labor market has improved, unemployment is at a seven-year low and it’s taking 8% longer and costing 7% more to hire, according to Bersin. The result is a shift in control to candidates: they … Continue reading How the 2015 Fortune 500 Use Recruitment Marketing Best Practices
Annie BustosOctober 4, 2015 Cloud-based technologies are transforming many areas of the enterprise, from sales management to data storage. The supply chain is one area where cloud-based data is able to streamline processes and lower costs. Both of these efforts can be accomplished without a detrimental effect on the customer’s satisfaction, in fact they often … Continue reading 7 Best Practices for Using Supply Chain Data
Sabel HarrisOctober 1, 2015 We consider ourselves follow-up experts. Granted, sometimes these follow-ups are delayed, or they may not contain all of the right words — but we’re human. We’ve written about how to write an effective follow-up email, generated templates for the best follow-ups, and what to do after a follow-up. Although these have … Continue reading 5 Best Practices On How To Follow-Up With Clients
Lucy XuOctober 2, 2015 Instagram is open for business! In addition to celebrating its 400 million user milestone in September, the popular app has opened up its ad platform for all, recognizing that people are eager to learn more about the products they discover on Instagram. From a user standpoint, this explains why you’ve probably … Continue reading 6 Examples and Best Practices for Creating Instagram Ads
Travis BliffenSeptember 28, 2015 When it comes to achieving that coveted 1st position on search engine rankings, you know that search engine optimization (SEO) plays an important role. After all, SEO helps ensure that search engines properly index your website, thus ensuring your website is shown to the right people at the right time. But … Continue reading 16 Common But Toxic On-Page SEO Practices
Katie CarlsonSeptember 17, 2015 Digital and social media marketing has matured so much that it’s no longer acceptable for brands to be in the space without a plan. Having the ability to post ads on Instagram, instead of just sharing striking images, is a whole new ballgame for a lot of marketers. Learn the five … Continue reading 5 Best Practices For Effective Instagram Ads
