Tag Archives: Political

How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters

Leaders: This is how your team wants you to respond to political issues

By Roxanne Petraeus     May 22, 2022 I used to think great leaders had the answers; now I think great leaders grapple with hard questions, especially the ones that elude easy answers.    I started my company a few months before the pandemic. Since then, almost every month has brought some massive world event, natural … Continue reading Leaders: This is how your team wants you to respond to political issues

How Can Brands Respond To Political And Social Issues Responsibly?

How Can Brands Respond To Political And Social Issues Responsibly? by Grace Farag , May 4, 2022 The recent kerfuffle over the exceedingly unfortunate CNN cutaway to an Applebee’s ad featuring a dancing cowboy, which aired right next to footage of war-torn Kyiv, is just the latest example of ads behaving badly — but in this … Continue reading How Can Brands Respond To Political And Social Issues Responsibly?

The volatility of online political ads could be TV’s salvation in 2020

Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term. Lewis Gersh on January 16, 2020  All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day … Continue reading The volatility of online political ads could be TV’s salvation in 2020

Will Apple Disrupt Data-Led Political Advertising?

Will Apple Disrupt Data-Led Political Advertising? by Ken Leren , Op-Ed Contributor, September 27, 2019 In 2008, President Obama revolutionised political advertising with a data and grassroots-led victory against the late Senator John McCain. After successfully repeating the effort in 2012 against Senator Mitt Romney, the data-led advertising approach was adopted by the Republican party, … Continue reading Will Apple Disrupt Data-Led Political Advertising?

Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. Amy Gesenhues on May 22, 2018 As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers … Continue reading Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan  @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Facebook opens Authorization tab in Page settings for advertisers running political ads

While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete the authorization process for now. Amy Gesenhues on April 24, 2018   Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it … Continue reading Facebook opens Authorization tab in Page settings for advertisers running political ads

What Political Gridlock Teaches Us About Leadership and the Employee Experience

Matthew Wride — July 31, 2017 Follow @MattWride_DW — July 31, 2017 I don’t think I am exaggerating too much when I say that the political scene in Washington is a rotten mess. Congress is completely paralyzed by its own self-inflicted anaphylactic shock. The pathogen? Leadership blindness. It seems that politicians, on both sides of … Continue reading What Political Gridlock Teaches Us About Leadership and the Employee Experience