Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns. George Nguyen on July 31, 2019 Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention of the … Continue reading Your quick-start guide to podcast advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising
Study reported that 78 percent of listeners say they don’t mind podcast ads. George Nguyen on April 29, 2019 Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 … Continue reading Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how. Sherry Bonelli on May 1, 2018 This is Part 3 of a three-part series. Here are Part … Continue reading How to use a podcast to create smart and usable content
Brian Basilico — February 1, 2018 Follow @bbasilico — February 1, 2018 Stock photo When thinking about thought leadership, you will need some of the tools and techniques that you can use to get your messages out there. One of the tools that I use is my podcast. Now, podcasting is not for everybody, just … Continue reading How A Podcast Can Help Influence Thought Leadership?
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Kevin Lee on August 17, 2017 We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: … Continue reading Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
Kevin Goldberg — August 2, 2017 Follow @Kevin_Goldberg — August 2, 2017 Podcasts are growing rapidly, insanely even. Due to the minimal barriers of entry, it’s never been easier to create and produce a podcast and make it available for millions of people to listen to. As a result, we have a TON of podcasts … Continue reading The Rapid Growth of Podcast Consumption [Infographic]
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need. Megan Hannay on May 17, 2017 For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some … Continue reading The podcast option: How audio content can help build a B2B business
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play. Stephan Spencer on February 9, 2017 Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any … Continue reading 6 ways to grow your podcast audience with SEO
by Brian Basilico Follow @bbasilicoOctober 26, 2016 Persistence Pays Off It’s been almost two years, two episodes per week and almost 100 podcast guest experts. That’s over 3000 minutes and over 50 hours of audio. That my friends, is a lot of content and a hell of a lot of work! Now, I am no … Continue reading What I Have Learned After Creating & Publishing 200 Podcast Episodes
