Google, Skype and a $10B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward. Zac Stucki on June 5, 2025 I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the … Continue reading The hidden cost of playing defense in marketing
February 19, 2025 Playing by the rules of AI The uncertainty of future regulation and rapid AI advances call for measured approaches to its adoption. BY Juan Orlandini The future of AI is bright, yet its continuous evolution and an uncertain regulatory environment cloud its reality for many businesses. The new year has begun with a … Continue reading Playing by the rules of AI
September 08, 2024 Why a 4-day workweek sets up an uneven playing field for workers While workers in well-paid jobs have bargaining leverage to assert their legal rights, others in lower-paid jobs face minimal protection and risk direct exploitation in a four-day working week. BY The Conversation The U.K. government has announced a proposal that would … Continue reading Why a 4-day workweek sets up an uneven playing field for workers
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Kath Pay on September 5, 2024 Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give … Continue reading Now playing: ‘The Email Test That Goes Wrong’
July 11, 2024 Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation KPMG has a 10-year history of elevating women’s golf through the KPMG Women’s PGA Championship, and the next advancement was about technology BY FastCo Works At this year’s KPMG Women’s PGA Championship at Sahalee Country Club, seasoned competitor Amy … Continue reading Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation
May 21, 2024 Your employees are afraid to take PTO, but a third are playing hooky from work anyway It’s not about company policy. It’s about company culture. BY Shalene Gupta Employees are struggling with burnout, but taking time off isn’t always that easy. For its latest report on out-of-office (OOO) culture, the Harris Poll surveyed … Continue reading Your employees are afraid to take PTO, but a third are playing hooky from work anyway
Beeper says it’s done playing cat and mouse with Apple over its iMessage for Android app It issued one last fix for current users. Lawrence Bonk Thu, Dec 21, 2023 Beeper Beeper versus Apple has been our own little David and Goliath matchup, but it looks like the saga’s coming to a close. The … Continue reading Beeper says it’s done playing cat and mouse with Apple over its iMessage for Android app
The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here’s how it got here. Sara Adler on May 31, 2022 Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by … Continue reading Netflix is playing catch-up in the AVOD game
John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan
Kara Perez — February 27, 2019 — February 27, 2019 Today, we are privy to a lot of information about everyone’s lives. We can follow friends, family members and celebrities on Instagram, Twitter, Facebook, Pinterest, SnapChat, and more platforms. We can get newsletters from any blog that we like. Our phone will send us alerts … Continue reading Stop Playing The Comparison Game
