Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Ruben Ugarte on November 9, 2022 I was talking with a marketing VP at a large retailer about their challenges with data. I expected them to ask me about how to get more (or better) … Continue reading How to quantify the ROI of data using decision playbooks
Tag Archives: Playbooks
Easy Customer Success Playbooks You Can Quickly Automate
Irit Eizips — February 16, 2017 — February 16, 2017 These days, the practice of Customer Success finds itself at an interesting crossroad. The importance and responsibility of the field are growing, yet the budget increases don’t seem to follow suit. At some point, you as a customer success manager might start to notice that … Continue reading Easy Customer Success Playbooks You Can Quickly Automate