Tag Archives: Platforms

Real-time customer data platforms: The promise and the reality

Customer Data Platforms

Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality →

Open-source customer data platforms: Can you unleash your data for less?

Customer Data Platforms

Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024  Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less? →

Identity resolution platforms and CDPs: Best of the Bot

Identity Management

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot →

Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble?

Facebook

Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? ValueWalk / Oct 26, 2023   It’s earnings season once again, and now it’s Big Tech’s turn to show what they did and didn’t achieve in the third quarter. Social media titans are in the spotlight today, with Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) showing some cracks in the … Continue reading Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? →

Collaboration across people, processes, data and platforms: Successful customer journey operations

Customer Journey

The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations →

The latest AI-powered martech products, platforms and additions

Marketing Platforms

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Constantine von Hoffman on August 3, 2023 Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.  20% to 30% of customer service and support agents will be replaced with generative … Continue reading The latest AI-powered martech products, platforms and additions →

AI in martech: this week’s new features, products and platforms

Marketing Technology

Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today. Constantine von Hoffman on May 18, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a … Continue reading AI in martech: this week’s new features, products and platforms →

Supreme Court bolsters Section 230, shielding tech platforms from liability for harmful posts

Technology Giants

  By Laya Neelakandan May 18, 2023 In an unsigned opinion on Thursday, the Supreme Court declined to reinterpret a law that protects social media companies from being held responsible for their users’ posts, effectively dealing a victory for the tech platforms. The law, known as Section 230 of the Communications Decency Act, protects platforms … Continue reading Supreme Court bolsters Section 230, shielding tech platforms from liability for harmful posts →

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