Microsoft Leans On Amazon For Its Demand-Side Platform by Laurie Sullivan , Staff Writer, October 7, 2025 Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon. The company announced earlier this year … Continue reading Microsoft Leans On Amazon For Its Demand-Side Platform
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025 By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. Danny Goodwin on September 26, 2025 OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of … Continue reading OpenAI is staffing up to turn ChatGPT into an ad platform
MGA hits out against suspended PG Soft platform still claiming to be licensed Joel Loynds The Maltese Gaming Authority (MGA) has once again had to step forward to point out that it has no association with a gambling platform. The post contains two links that lead to the Pocket Games Soft platform, which hosts the … Continue reading MGA hits out against suspended PG Soft platform still claiming to be licensed
Drake’s Kick account disappears after fight with platform CEO Rachael Davies Drake will reportedly no longer stream on Kick, according to fellow streamer Adin Ross, after a social media spat with the Kick CEO. Drake recently hit out at Kick CEO and Stake co-founder Ed Craven in the comments of a livestream on the platform, … Continue reading Drake’s Kick account disappears after fight with platform CEO
Which AI Platform Recommends Ecommerce Brands More Often To Shoppers? by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2025 Brands and companies have poured major investments into artificial intelligence as marketers realize the technology can process data faster to identify major behavioral differences in the way consumers act. Tech-spend projections have exceeded $320 billion for 2025, … Continue reading Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools. Constantine von Hoffman on May 14, 2025 Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced … Continue reading Twilio unveils new features for customer data platform
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. Mike Pastore on May 14, 2025 In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a … Continue reading Amplitude brings marketing and product teams together in one platform
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. Mike Pastore on May 14, 2025 Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts … Continue reading Databricks takes aim at marketers with new platform for data and AI
Two Decades of Google Ads: How the Platform Has Evolved Since 2003 Joanne Quipp Apr 29, 2025 When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just … Continue reading Two Decades of Google Ads: How the Platform Has Evolved Since 2003
