Tag Archives: Persuasive

How persuasive email design can influence the ecommerce customer journey

Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Kath Pay on September 12, 2023 Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert.   Think about the last time … Continue reading How persuasive email design can influence the ecommerce customer journey

The 7 Persuasive Elements of Trustworthy Marketing Websites

by Jerry Cao April 3, 2016April 3, 2016 Once you’ve designed a credible product, you still need to convince others why they should buy it from you. Here are the 7 elements every trustworthy marketing website must include. 1. Logos of Famous Clients The pattern of displaying company logos is common for any product that … Continue reading The 7 Persuasive Elements of Trustworthy Marketing Websites

5+ Power Words & Techniques for Writing More Persuasive Landing Pages

Dan ShewanApril 8, 2015 Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s … Continue reading 5+ Power Words & Techniques for Writing More Persuasive Landing Pages