Tag Archives: Perspective

Why Your Digital Marketing Strategy Needs an Outside Perspective

Digital Marketing

Annie BustosOctober 3, 2015 Surely no one knows your customers like you do? They’re your customers after all. However, once upon a time, before they gave money for what you are selling, before they became Facebook fans and subscribed to your newsletters, they were mere strangers. Once they were part of a target customer base … Continue reading Why Your Digital Marketing Strategy Needs an Outside Perspective →

Building an Interactive MarTech Landscape from the Buyer’s Perspective

Content Management

Scott VaughanSeptember 25, 2015 Marketing Technology has become an important weapon in the quest to discover, engage and delight customers. While marketers try to sort through their needs and identify what and with whom to invest in, it seems like every week there’s a new landscape or “MarTech stack” produced by a vendor or industry … Continue reading Building an Interactive MarTech Landscape from the Buyer’s Perspective →

Elite MSPs: Priorities, Performance, Perspective, Pay and Progress

Social Media Utilization

Len AprilJuly 13, 2015 Sometimes the more things change, the more they stay the same In a recent article, we opened by looking at the similarities between today’s talent and those raised during the 1970s, a period colloquially referred to as the Decade of Change. Four decades ago, as today, society witnessed a massive rollout … Continue reading Elite MSPs: Priorities, Performance, Perspective, Pay and Progress →

The Crowd Capital Perspective

Crowdfunding

Len AprilMay 12, 2015 Recognizing and understanding the value of crowd-based staffing Organizations that have been turning their attention to utilizing non-employee members of a diverse crowd have discovered a significant way to leverage previously unattainable resources and increase their competitive advantage. In the workforce solutions industry, the idea of harnessing workers from the crowd … Continue reading The Crowd Capital Perspective →

The Basic Science of Referral Programs: The Internal Employee Referral Perspective 

Referral Sales

Emma VasMarch 30, 2015 A strong base of passionate ambassadors is crucial to the success of any B2B business, especially as it relates to influencing prospects and maintaining brand visibility. To build such a base of future employees, candidates or new clients, a business must implement a referral program. In this Part 1 of a … Continue reading The Basic Science of Referral Programs: The Internal Employee Referral Perspective  →

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