By Gleb Tsipursky November 20, 2022 If you give any leader the opportunity to increase their talent pool of potential employees by 15%—with all these new hires belonging to an underrepresented group—they’d jump at the chance, especially given tight labor markets and CEO desires to increase headcount. Yet too few leaders realize that, … Continue reading This simple shift in perspective can increase your talent pool by 15%
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective
Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates’ skill sets. Steve Petersen on June 3, 2022 Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “The State of Marketing Operations: 2022” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara … Continue reading Broaden your marketing ops talent perspective
By Jerome Ternynk May 03, 2022 There’s always been points in time where talent supply has been scarce. Back in 1992, right after I left the French Army, I started a recruiting company in Europe because there was a huge gap in the talent market. Eventually, the markets reached a balance and we all … Continue reading 6 hiring techniques that provide a new perspective on sourcing talent
Liz Kislik December 3, 2020 Last week I worked with a coaching client who has a technically skilled but interpersonally challenging team member we’ll call “Ermengarde.” She had a reputation for being particularly annoying to some of her teammates, who did not enjoy collaborating with her. My client and I used a technique that’s … Continue reading How to Switch Up Your Perspective to Assess a Difficult Situation
Kristin Zhivago — March 29, 2020 There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you … Continue reading Digital Marketing Trends From the Customer’s Perspective
Chuck Suscheck — October 31, 2019 User stories are requirements described from the business perspective User stories are requirements, but not in the traditional sense. They are oriented toward the user and a business need. The big difference between a user story and other types of requirements is that a story describes a business need, … Continue reading User Stories Are Requirements Described From the Business Perspective
Ian Mitchell — September 11, 2019 — September 11, 2019 “Everybody has their manifesto; let them talk their language, come to the people, and the people will decide” — Prakash Raj So where were you between February the 11th and 13th, 2001? Well, since you appear to have difficulty remembering, let me narrow things down. … Continue reading The Agile Manifesto from a Lean Perspective
Willem Vermaak — July 19, 2019 — July 19, 2019 A while ago I was brushing the teeth of my 3 year old son when I thought of something. This little dude can walk, run, talk (A LOT!), climb, undress, etcetera, but somehow every morning and evening I’m brushing his teeth, instead of him doing … Continue reading PO Perspective: Team Development for the Development Team
Louis Columbus — July 18, 2019 Follow @louiscolumbus — July 18, 2019 Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $ 5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences … Continue reading 10 Charts That Will Change Your Perspective Of AI In Marketing
