Tag Archives: Perspective

Digital Marketing Trends From the Customer’s Perspective

Kristin Zhivago — March 29, 2020 There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you … Continue reading Digital Marketing Trends From the Customer’s Perspective

User Stories Are Requirements Described From the Business Perspective

Chuck Suscheck — October 31, 2019 User stories are requirements described from the business perspective User stories are requirements, but not in the traditional sense. They are oriented toward the user and a business need. The big difference between a user story and other types of requirements is that a story describes a business need, … Continue reading User Stories Are Requirements Described From the Business Perspective

10 Charts That Will Change Your Perspective Of AI In Marketing

Louis Columbus — July 18, 2019 Follow @louiscolumbus — July 18, 2019 Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $ 5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences … Continue reading 10 Charts That Will Change Your Perspective Of AI In Marketing

How to Make Your Web Redesign Successful (From a Creative Perspective)

Damon Yerian — December 13, 2018 — December 13, 2018 Pexels / Pixabay My husband and I recently purchased a 1927 craftsman home, and we’re embarking on a major renovation project. It’s an exciting endeavor, but no matter how much preparation and planning we do, I know there will be challenges along the way. Even … Continue reading How to Make Your Web Redesign Successful (From a Creative Perspective)

How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective

Christopher Hutchens — September 14, 2018 — September 14, 2018 Websites are fun, helpful, and probably the best tool that a company has as its disposal. But there are things you need to keep in mind as you start designing, or redesigning, your website. Now, we’re going to assume that your business already has a … Continue reading How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective

10 Charts That Will Change Your Perspective of Amazon Prime’s Growth

Louis Columbus — March 24, 2018 Follow @louiscolumbus — March 24, 2018 70% of Americans with incomes of $ 150,000 or more who shop online have Amazon Prime memberships. Amazon Prime international customers will grow at a 56% compound annual growth rate (CAGR) between 2016 to 2018. Amazon shipped more than 5 billion items in … Continue reading 10 Charts That Will Change Your Perspective of Amazon Prime’s Growth