by Allie VanNest May 21, 2016 Follow @parselyallieMay 21, 2016 Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories they wanted to read. The promise of many of these apps and readers was that they would use data to learn what you liked and … Continue reading Personalizing News Recommendations by Building Better Reader Profiles
by Heather R. Morgan December 12, 2015 Follow @HeatherReyhanDecember 12, 2015 How much should you personalize your sales emails? Sending mass generic emails with zero personalization won’t get you many responses, but writing every email one at a time isn’t very scalable or cost-effective either. So how much personalization is enough? The truth is, there’s … Continue reading The Cost of Personalizing Your Sales Emails
by Pam McBride December 10, 2015 Follow @leadsiftDecember 10, 2015 Personalization is quickly becoming a necessity for any brand looking to succeed in digital marketing. According to a recent survey conducted by IBM, 48 percent of consumers expect on-demand, personalized promotions while engaging with a brand online. And while personalization in email has been a … Continue reading Tips for Personalizing Social Ads
Andy FarquharsonSeptember 30, 2015 There’s a lot of content out there in sales blogging land about the automating the sales process when trying to find the next opportunity. However, the most important aspect is crafting a message that speaks to the individual. You want to make them feel like ‘Yes, this is an important issue … Continue reading 5 Steps To Personalizing Your Sales Emails At Scale
Bryan PearsonAugust 27, 2015 Perhaps the most surprising thing Tumi learned is that men window-shop. Not on the street, mind you, but online. “The analytics show men are spending time, going through the navigation rather than the search,” said Naveen Gunti, senior director of global e-commerce technology and operations at Tumi Holdings Inc., the worldwide … Continue reading Personalizing Digital Shopping a Bag at a Time: How Tumi is Enriching Engagement
Tom FarrellAugust 13, 2015 Most marketers would swiftly agree with the idea that a personalized experience – campaigns or content delivered to users based on their behavior or attributes – is a pretty good idea. In fact looked at through one end of the telescope, the entire history of marketing has been one long slow … Continue reading Personalizing The Mobile Experience – Theory And Practice
Dani KostyraAugust 5, 2015 So what do you exactly stand to benefit from if you super personalize your digital marketing? According to CMO, personalized emails deliver six times higher transaction rates and in-house marketers who personalize their web experiences see on average a 19% uplift in sales. And Econsultancy’s research shows that post-purchase loyalty programs … Continue reading Your Guide To Super Personalizing Your Emails And Landing Pages!
Sabel HarrisApril 14, 2015 Living in the digital world provides clear benefits from real-time communication to an all present connection. Sometimes those things may come across as negatives, but the general consensus is a positive one. One stand out negative is that with these new capabilities of being present every minute of the day and … Continue reading The 7 Best Tactics For Personalizing Bulk Messages
