Strategies that prove why real-time personalization drives loyalty and growth at scale. Cynthia Ramsaran on March 9, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Crawl, walk, run to real-time personalization
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences. Corey Patterson on January 25, 2022 at 9:44 am “Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience at … Continue reading How to enable greater personalization in a world of impersonal experiences
Personal Disappointment: Brands Are Only Somewhat Good At Personalization by Ray Schultz , Columnist, December 30, 2021 Personalization works better in email than it does in any other channel. But brands seems far from satisfied with their overall results, judging by Personalization In Digital Marketing, a new study by Ascend2. Only 21% see themselves as … Continue reading Personal Disappointment: Brands Are Only Somewhat Good At Personalization
Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization
Personalized CX can help marketers unify customer journeys. Corey Patterson on November 19, 2021 One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX … Continue reading 5 ways marketers can improve customer experiences with personalization
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Data and creativity are key to delivering meaningful personalized marketing experiences. Chris Wood on October 21, 2021 “Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at … Continue reading Using personalization to create marketing moments
