Graham Jones December 18, 2014 Businesses are using the wrong kind of personalization Dear First Name…..you’ve had an email like that, I am sure. Some hapless email marketer fails to enter the right data and you end up being called “First Name” or some such bland tag. The trouble for most Internet marketers is that … Continue reading Personalization Is Not Working
Greg Giletto December 4, 2014 George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Good quote from George, and it certainly has its merits, but George couldn’t be more wrong when it comes to creating a personalization plan for … Continue reading The First Thing To Do When Starting a Personalization Program
By Natalie Issa, Published October 29, 2014 What do companies like Netflix and Amazon have in common? They understand the power of data-driven personalization. These companies know that customers have come to expect relevant, tailored experiences, and that delivering on this brings increased customer acquisition and loyalty. Take Co-operative Travel as an example. The … Continue reading How Data Leads To Better Personalization
By Annum Munir, Published October 11, 2014 Coca-Cola accomplished something miraculous this past summer. The iconic soda manufacturer made sales rise for its sugary beverages for the first time in a decade, during a period when the American economy is trying to become healthier. Did Coca-Cola release a new flavor (perhaps called Fruit Coke or … Continue reading How To Win More Customers With Personalization
An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers to achieve relevance by providing personalized communications based on their individual preferences, rather than continuing with irrelevant “spray and pray” marketing blasts. It’s this new way of thinking that’s unlocking the true potential of human data. A SHIFT … Continue reading Use Human Data to Provide True B2B Personalization
