Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance. Mark Stouse on July 24, 2025 at 9:18 am | Reading time: 6 minutes In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent oversight, and the … Continue reading Your go-to-market vendor decisions are now a personal legal risk
Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters. Shiv Gupta on July 22, 2025 We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Too often, technology is used to reduce … Continue reading When AI makes customer experience feel personal
Art Of Personal Incentives In The AI Age by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2025 Google began giving merchants a way to lure first-time shoppers to make purchases with them. The company launched 1st Order Promotions, known as New Customer Promotions for Shopping ads. It lets brands offer exclusive discounts to new buyers … Continue reading Art Of Personal Incentives In The AI Age
June 08, 2025 Why you need a personal brand in a crowded job market BY Anna Burgess Yang Anna Burgess Yang is the author of Work Better, a newsletter about the future of work, career pivots, and why work shouldn’t suck. Back in 2023, social media management platform Buffer wrote a blog post about how it … Continue reading Why you need a personal brand in a crowded job market
March 01, 2025 4 ways to protect your personal data from Musk’s DOGE BY Emily Guy Birken Americans across all political stripes were understandably concerned when news broke that Elon Musk, the unelected head of the so-called Department of Government Efficiency (DOGE), had gained access to the U.S. Treasury Department’s payment systems. These payment systems are … Continue reading 4 ways to protect your personal data from Musk’s DOGE
January 18, 2025 3 tips to help you jump-start your personal savings account Building up a savings habit has a lot in common with flossing your teeth: You don’t do it as often as the experts recommend, and it can have an outsize effect on your (financial) health. BY Emily Guy Birken Nobody enjoys living paycheck … Continue reading 3 tips to help you jump-start your personal savings account
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand. Optimove on August 8, 2024 The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal … Continue reading Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
May 25, 2024 3 tips for new managers to develop their personal leadership playbook Alexa von Tobel learned in business school that If you can understand all of your colleagues’ strengths, you can capture them and push them further—making you and your team stronger and more productive. BY Alexa von Tobel Developing management skills and continuing … Continue reading 3 tips for new managers to develop their personal leadership playbook
May 10, 2024 Jason Kelce’s underdog mentality underpins his personal brand of authenticity Kelce is authentic, transparent, and straightforward in his personal branding, which focuses on his being an elite athlete and involved family man. BY The Conversation Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement … Continue reading Jason Kelce’s underdog mentality underpins his personal brand of authenticity
April 25, 2024 Managers: You’re not a BFF or a therapist. This is how much you should know about your employees’ personal lives Managers have no business snooping around their workers’ privacy, which does not interfere with their willingness or ability to show an interest in their well-being, engagement, career satisfaction, morale, and performance. BY Tomas … Continue reading Managers: You’re not a BFF or a therapist. This is how much you should know about your employees’ personal lives
