Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP. By Mike Pastore Published on March 31, 2026 Hightouch announced today direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in … Continue reading Hightouch streamlines the ad ecosystem with data partnerships
Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships Suswati Basu News Editor Penn Entertainment closed out 2025 with a noticeably smaller loss, buoyed by stronger showings at its brick-and-mortar casinos and a long-awaited breakthrough in its online division. For the quarter ending December 31, revenue climbed to $ 1.81 billion, … Continue reading Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships
July 22, 2025 How government partnerships with nonprofits are changing under Trump BY Associated Press Dawn Price signs rent checks worth about $160,000 every month for 79 people that her nonprofit helps house in Laguna Beach, California. Usually, she logs into an online portal to withdraw enough from an account funded by a grant from the … Continue reading How government partnerships with nonprofits are changing under Trump
Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve. Angelina Eng on April 8, 2025 AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger … Continue reading What AI means for the future of agency-brand partnerships
Successful community-centered, public-private partnerships (CP3s) rely on the active involvement of a diverse range of partners. BY The Conversation Cities tackle a vast array of responsibilities—from building transit networks to running schools—and sometimes they can use a little help. That’s why local governments have long teamed up with businesses in so-called public-private partnerships. Historically, these … Continue reading Public-private partnerships are shifting to be more community-centered. Here are 4 lessons
Here are four principles for identifying and building strategic alliances with AI leaders. Sarah C. Weiss on December 2, 2024 Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a … Continue reading How Walmart, BMW and Heinz use AI partnerships to grow their business
Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. Chris Wood on September 26, 2024 Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host … Continue reading Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2024 Reddit has struck deals with major sports organizations through a program that should help it increase revenue and drive more traffic to the site. Deals with the NFL, NBA, MLB, NASCAR, and PGA Tour will … Continue reading Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts
When outsourcing content creation, success depends on the strength of your partnerships. Here’s how to make them work. Michael Brenner on December 13, 2023 Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get … Continue reading Your guide to successful content creator partnerships
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. Gene De Libero on November 17, 2023 Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often … Continue reading Unifying the C-suite: A roadmap for CMO-CTO partnerships
